ECommerce Manager

Bridge Hotel Group; New York (NY); On-site; USD 68,000 - 92,000; Full time

Job summary

Bridge Hotel Group in New York City seeks an ECommerce Manager, Social and Partnerships to align creative and strategic digital marketing across a dynamic hospitality portfolio. You will translate campaign strategy into engaging content, paid media, partnerships, SEO visibility, and measurable business impact.

You’ll work with senior marketing leadership to align social, influencer, partnership, paid digital, and brand initiatives with revenue and growth goals, driving occupancy and guest

Qualifications

• 4–7+ years of experience in digital marketing, social media, influencer marketing, or partnerships.
• Hospitality, lifestyle, or travel industry experience preferred.
• Strong understanding of social platforms and digital trends.
• Familiarity with SEO, GEO, discoverability strategies, and emerging AI marketing trends and the Koddi Platform.
• Proficiency in the Microsoft Office suite; Photoshop knowledge preferred.
• Excellent communication, collaboration, and project management skills.
• Analytical mindset balancing creativity and performance.

Responsibilities

• Integrate campaign and social strategy across paid media and revenue goals.
• Align social initiatives with campaign objectives, paid media efforts, and revenue goals.
• Identify opportunities to support performance marketing strategies.
• Ensure consistency across NYC and portfolio-wide campaigns and messaging.
• Assist in planning, execution, and optimization of paid media campaigns across platforms including Google Ads, Meta, display, OTA channels and retargeting channels to support revenue and occupancy goals.
• Create visually compelling digital content, including social media graphics, paid advertisements, promotional materials, and branded collateral.
• Develop influencer, creator, and partnership strategies that drive engagement and awareness.
• Build and maintain relationships with creators, brands, and strategic partners.
• Lead content collaboration initiatives that generate measurable impact.
• Support local SEO and GEO-focused marketing initiatives.
• Align content with discoverability and search strategies.
• Explore emerging AI-driven content and marketing opportunities.
• Support digital marketing initiatives through audience targeting, A/B testing, budget pacing, keyword optimization, and performance reporting.
• Identify social trends, platform updates, and growth opportunities.
• Test innovative formats and evolving platform strategies.
• Expand audience reach, engagement, and community presence.
• Track social, creator, and influencer performance metrics.
• Deliver actionable insights and optimization recommendations.
• Analyze campaign effectiveness and identify growth opportunities.
• Partner closely with Marketing/eCommerce, Sales, Operations and on property teams.
• Collaborate with cross-functional teams to align ecommerce strategies with broader digital advertising and promotional campaigns.
• Ensure alignment across paid, organic, partnership, and social efforts.

Skills

Digital marketing

Social media

Influencer marketing

Partnerships

SEO

GEO marketing

AI marketing

Adobe Photoshop

MS Office

Communication

Tools

Google Ads

Meta Ads

Job description

ECommerce Manager, Social and Partnerships New York City

Bring Integrated Digital Marketing Strategy to Life Across One of Hospitality’s Most Dynamic Portfolios

This role is ideal for someone who understands both the creative and strategic sides of digital marketing — someone who can translate campaign strategy into engaging content, paid media initiatives, partnership opportunities, SEO-driven visibility, and measurable business impact. You’ll work closely with senior marketing leadership to align social media, influencer, partnership, paid digital, and brand marketing initiatives with broader revenue and growth goals.

What You’ll Do

• Campaign & Social Strategy Integration
• Align social initiatives with campaign objectives, paid media efforts, and revenue goals
• Identify opportunities to support performance marketing strategies
• Ensure consistency across NYC and portfolio-wide campaigns and messaging
• Assist in the planning, execution, and optimization of paid media campaigns across platforms including Google Ads, Meta, display, OTA channels and retargeting channels to support revenue and occupancy goals.
• Create visually compelling digital content, including social media graphics, paid advertisements, promotional materials, and branded collateral.

Paid Media:

• Partner with marketing and brand teams to monitor campaign performance, analyze KPIs, and recommend optimizations to improve ROAS, conversion rates, and customer acquisition.

Influencer & Partnership Strategy

• Develop influencer, creator, and partnership strategies that drive engagement and awareness
• Build and maintain relationships with creators, brands, and strategic partners
• Lead content collaboration initiatives that generate measurable impact

SEO / GEO / Discoverability

• Support local SEO and GEO-focused marketing initiatives
• Align content with discoverability and search strategies
• Explore emerging AI-driven content and marketing opportunities
• Support digital marketing initiatives through audience targeting, A/B testing, budget pacing, keyword optimization, and performance reporting.

Social Growth & Platform Strategy

• Identify social trends, platform updates, and growth opportunities
• Test innovative formats and evolving platform strategies
• Expand audience reach, engagement, and community presence

Performance & Insights

• Track social, creator, and influencer performance metrics
• Deliver actionable insights and optimization recommendations
• Analyze campaign effectiveness and identify growth opportunities

Cross-Functional Collaboration

• Partner closely with Marketing/eCommerce, Sales, Operations and on property teams
• Collaborate with cross-functional teams to align ecommerce strategies with broader digital advertising and promotional campaigns
• Ensure alignment across paid, organic, partnership, and social efforts

What We’re Looking For

• 4–7+ years of experience in digital marketing, social media, influencer marketing, or partnerships
• Hospitality, lifestyle, or travel industry experience preferred
• Strong understanding of social platforms, creator ecosystems, and digital trends
• Familiarity with SEO, GEO, discoverability strategies, and emerging AI marketing trends and the Koddi Platform
• Proficiency in the Microsoft Office suite
• Photoshop/Adobe knowledge preferred
• Koddi travel advertising platform experience not required, but preferred
• Excellent communication, collaboration, and project management skills
• Analytical mindset with the ability to balance creativity and performance

Why Join Us?

• Opportunity to shape social and partnership strategy for a growing hospitality portfolio
• Collaborative, innovative, and fast-paced environment
• Exposure to high-impact campaigns, creator partnerships, and brand storytelling
• Work alongside passionate marketers focused on performance and creativity

Compensation $80,000 and annual bonus opportunity.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete required employment eligibility verification form (Form I-9) upon hire.

Source: Hospitality Online