Ecommerce Growth & Merchandising Program Manager

SwagUp; Atlanta (GA); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Robust PTO

Volunteer day

Summer Fridays

Benefits: medical, dental, vision,Life

AD&D insurance

401k

Tuition reimbursement

Mental health programs

Financial wellness programs

Professional development opportunities

Job summary

BDA Inc. is seeking a strategic Program Account Manager to lead promotional merchandising programs and eCommerce assortments for key clients. This role focuses on growing online sales, optimizing product offerings, managing inventory, and driving targeted marketing campaigns to maximize profitability.

You will own client relationships as the primary contact, collaborate with marketing, program ops, and inventory teams, and mentor a team of program sales coordinators to meet department goals.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• Experience in ecommerce sales management in retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail-oriented and analytical mindset with strong problem-solving skills.

Responsibilities

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
• Other job duties and projects as assigned

Skills

Sales

Influence

Project management

Presentation skills

Prioritization

Organization

Forecasting & P&L

Communication

Results oriented

Flexibility

Education

Bachelor's degree in Business Administration or related field

Tools

Google Analytics

Adobe Analytics

Job description

BDA Inc. is seeking a strategic Program Account Manager to lead promotional merchandising programs and eCommerce assortments for key clients. This role focuses on growing online sales, optimizing product offerings, managing inventory, and driving targeted marketing campaigns to maximize profitability.

You will own client relationships as the primary contact, collaborate with marketing, program ops, and inventory teams, and mentor a team of program sales coordinators to meet department goals.