Ecommerce Growth Marketing Pro

Dawson; Columbus (OH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k match

Paid time off (PTO)

Incentives

Job summary

Dawson is seeking an E-commerce & Growth Marketing Specialist to drive traffic, conversions, and revenue across paid and organic channels. You’ll own day-to-day e-commerce site quality, manage product data, and execute integrated campaigns with cross‑functional teams.

The role emphasizes optimizing SEO, content, and onboarding experiments, while collaborating with purchasing, product, sales, and support. Monday–Friday, in Columbus, OH.

Qualifications

• Bachelor’s degree in marketing, business, ecommerce, communications, or equivalent experience.
• 5+ years of relevant experience in ecommerce, digital marketing, growth marketing, or a related role.
• Hands-on experience with Google Ads, Meta Ads and Google Analytics.
• Strong analytical skills with the ability to turn marketing data into action.
• Ability to manage multiple priorities and collaborate across teams.

Responsibilities

• Identify, develop, and execute initiatives to grow qualified traffic, acquisition, engagement and conversion.
• Optimize digital marketing initiatives across paid search, paid social, SEO, email/SMS, organic channels.
• Analyze ecommerce, customer, and sales data to identify trends and performance gaps.
• Test hypotheses to improve campaigns, website performance, conversion, and customer experience.
• Translate performance data into action; measure results and continuously refine strategies.
• Proactively bring forward new ideas, technologies, channels, and approaches to drive measurable growth.
• Own the day-to-day quality and performance of the e-commerce website, including products, categories, landing pages, merchandising, promotions, and content.
• Maintain accurate and engaging product information, images, descriptions, specifications, pricing, and supporting content.
• Identify and implement improvements to site navigation, product discovery, on-page SEO, conversion, and customer experience.
• Audit product content, maintaining high standards for accuracy, quality, and brand consistency.
• Troubleshoot website functionality and coordinate with internal teams and outside developers to test and implement improvements.
• Plan and execute integrated campaigns across email, web, paid media, social, and other digital channels.
• Develop campaign messaging, landing pages, promotional content, and supporting digital assets.
• Manage campaigns, projects, deliverables, and deadlines from concept through launch and measurement.
• Coordinate creative assets, product information, and content needed to support the website.
• Coordinate data across ERP, ecommerce, and CRM platforms, ensuring accuracy and consistency.
• Conduct regular quality checks of product data, pricing, images, descriptions, and website content.
• Partner with purchasing, product management, sales, customer support, and other teams to execute ecommerce and marketing initiatives.
• Work with developers, agencies, and technology partners to define requirements, troubleshoot issues, test solutions, and implement improvements.
• Identify opportunities to improve processes, systems, and workflows for greater accuracy, efficiency, and scalability.

Skills

Strong analytical skills

Written and verbal communication

Project management

Independent and collaborative

Education

Bachelor’s degree in marketing, business, ecommerce, communications, or equivalent experience

Tools

Google Ads

Meta Ads

Google Analytics

Salesforce

Pardot/Marketing Cloud Account Engagement

Prophet 21 (P21) ERP

Job description

Dawson is seeking an E-commerce & Growth Marketing Specialist to drive traffic, conversions, and revenue across paid and organic channels. You’ll own day-to-day e-commerce site quality, manage product data, and execute integrated campaigns with cross‑functional teams.

The role emphasizes optimizing SEO, content, and onboarding experiments, while collaborating with purchasing, product, sales, and support. Monday–Friday, in Columbus, OH.