eCommerce Growth & Digital Media Leader

Prestige Consumer Healthcare; Village of Tarrytown (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Prestige Consumer Healthcare seeks an Associate Director of Digital Marketing to accelerate eCommerce growth, primarily on Amazon, while leveraging omnichannel knowledge across Walmart.com, Target.com, Costco.com, and Kroger.com. You will lead the retail media strategy, optimize the digital shelf and content, and manage budgets with an in-house and agency team.

The role requires strong strategic thinking, hands-on execution, and experience in brand management within a fast-paced environment.

Qualifications

• Bachelor's Degree required; MBA preferred.
• 8+ years of experience in eCommerce, digital media, and/or performance marketing.
• Strong strategic thinking with hands-on execution in a fast-paced env.
• Experience building scalable processes and ways of working.
• Excellent communication, translating data into insights.
• Experience leading cross-functional teams and influencing without authority.
• Proven success managing omnichannel retailer relationships.
• Experience managing multi-million-dollar media budgets for efficiency and growth.
• Deep knowledge of digital shelf fundamentals and Amazon advertising ecosystem.

Responsibilities

• Lead development and execution of retail media strategy (Sponsored Ads, DSP, etc.).
• Own digital shelf and PDP optimization to maximize conversion.
• Collaborate with Sales, Brand, Agency, and Customer teams on data-driven plans.
• Analyze performance to optimize ROAS, incremental lift, and new-to-brand metrics.
• Link media plans to promotions and tentpole events (Prime Day, holidays).
• Forecast media investment to improve predictability and efficiency.
• Identify test-and-learn opportunities across media channels and content.
• Develop playbooks and best practices across media and digital shelf management.
• Manage budgets, PO processes, and vendor negotiations.
• Coach and mentor direct reports and foster accountability and innovation.

Skills

Strategic thinking

Hands-on execution

Cross-functional leadership

Data-driven decision making

Amazon advertising

Media budgeting

Campaign optimization

Analytical storytelling

Education

Bachelor's Degree

MBA (preferred)

Tools

AMC (Amazon Marketing Cloud)

Retail analytics platforms

Media reporting dashboards

Job description

Prestige Consumer Healthcare seeks an Associate Director of Digital Marketing to accelerate eCommerce growth, primarily on Amazon, while leveraging omnichannel knowledge across Walmart.com, Target.com, Costco.com, and Kroger.com. You will lead the retail media strategy, optimize the digital shelf and content, and manage budgets with an in-house and agency team.

The role requires strong strategic thinking, hands-on execution, and experience in brand management within a fast-paced environment.