Search Engine Marketing Manager

Würth MRO, Safety, & Metalworking; Charlotte (NC); Hybrid; USD 80,000 - 92,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Tuition reimbursement

Job summary

Würth MRO, Safety, & Metalworking seeks an SEM Manager to drive qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent channels. You will own strategy, execution, and optimization across Google Ads, Microsoft Advertising, and LinkedIn, targeting high-intent B2B demand and converting it into measurable outcomes for lead gen and online sales.

The role spans marketing, sales, and ecommerce, building full-funnel strategies, owning keywords, bidding, feeds, and

Qualifications

• Bachelor’s degree in marketing, business, analytics, CS or related field.
• 5–8+ years of hands-on paid search/performance marketing in B2B/ecommerce.
• Proven success scaling campaigns in Google Ads, Microsoft Advertising, LinkedIn.
• Experience driving lead generation and ecommerce outcomes.
• Strong experience integrating media performance with CRM platforms.
• Advanced SEM strategy, bidding, audience targeting expertise.
• Knowledge of attribution, incrementality, and full-funnel measurement.
• Hands-on tracking, tagging, and data pipelines (GA4, pixels).

Responsibilities

• Own end-to-end paid search and intent-based strategy across major platforms.
• Launch and optimize campaigns across search, shopping, and social channels.
• Manage keyword strategy, audience targeting, structure, bidding, and budget.
• Develop and test ad copy, creatives, and messaging for B2B personas.
• Optimize product feeds and taxonomy for shopping campaigns.
• Collaborate with ecommerce and UX teams on landing pages and CRO.
• Drive lead generation and transactional performance metrics.
• Monitor KPIs like CPL, ROAS, CAC, pipeline contribution, revenue.
• Utilize audience targeting and remarketing to improve conversions.
• Analyze performance and translate insights into actionable plans.
• Ensure accurate tracking and attribution across platforms.
• Collaborate with sales and marketing for ABM alignment.
• Test new channels, bid strategies, and audiences for growth.
• Manage agencies or vendors for performance accountability.
• Provide regular reporting and executive-ready insights.

Skills

Paid search strategy

B2B marketing

Data analysis

GA4 analysis

Education

Bachelor’s degree in Marketing, Business, Analytics, or CS

Tools

Google Ads

Microsoft Advertising

LinkedIn Ads

CRM integration

Excel

SQL

Job description

Position Summary

The Search Engine Marketing (SEM) Manager drives qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent-based channels. This role owns strategy, execution, and optimization across platforms like Google Ads, Microsoft Advertising and LinkedIn focusing on capturing high-intent B2B demand and converting it into measurable outcomes across both lead generation and online sales.

Working across marketing, sales, and ecommerce, the SEM Manager builds full-funnel strategies aligned to complex B2B buying cycles—owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based conversions (RFQs, sign-ups) and transactional performance (AOV, conversion rate) to improve CPL, revenue, and ROAS.

Essential Duties And Responsibilities

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
• Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
• Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
• Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
• Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
• Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
• Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
• Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
• Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
• Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
• Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
• Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
• Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities

Education, Qualifications, Skills & Abilities

• Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
• 5–8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
• Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
• Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
• Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
• Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
• Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
• Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
• Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
• Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
• Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
• Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Position Location:

The role can be filled either hybrid schedule in Columbus, OH or remote in the vicinity of either Chicago, IL or Charlotte, NC.

Starting Pay: $80,000/yr.

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

The Würth Difference

• Proactive supply chain solutions customized to your business, your industry
• Industrial products and services delivered with prompt, personal attention
• Inventory management solutions that keep your production line moving smoothly
• Complete program support from initial design, to implementation, training, to ongoing analysis

Why Würth

• Health benefits and programs - medical, vision, dental, life insurance and more
• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays

Find Out More About Our Company Culture

• LinkedIn - https://www.linkedin.com/company/wurthnsi
• Facebook - https://www.facebook.com/WurthNSI

Eeoc Statement

Würth MRO, Safety & Metalworking Division is an Equal Opportunity Employer. We do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.