Ecommerce Developer

UNRL; Minnesota; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Annual Performance Bonus

401(k) Retirement Plan with Match

Employee Discount

Job summary

UNRL in Saint Paul, Minnesota is seeking an Ecommerce Developer to partner with B2B and D2C site owners, build out Shopify storefronts, contribute to custom apps, and grow new sales channels. The role spans storefronts and the backend, with the storefronts as the primary focus on UNRL's TechTeam.

The ideal candidate is a developer first with production Shopify experience and is proficient with AI-assisted development tools, APIs, and front‑end frameworks.

Qualifications

• 4+ years of professional software development experience with 2+ years of Shopify development.
• Hands-on Shopify development including themes, Online Store 2.0, metafields, Admin and Storefront APIs, and apps/integrations.
• Strong understanding of APIs, webhooks, and data movement between ecommerce and back-office systems.
• Experience with version control, debugging, and safe production releases; knowledge of performance and accessibility.
• Familiarity with AI-assisted development tools (e.g., Claude Code, Codex) and deployment tooling.
• Strong problem-solving and communication across technical and non-technical teams.
• Ability to make architectural recommendations and work independently with limited oversight.
• Experience with React or modern frontend frameworks; ERP/CRM integrations and analytics is a plus.

Responsibilities

• Use AI-assisted development tools to move faster while validating output with professional judgment.
• Partner with B2B and D2C site owners to improve Shopify storefronts (product pages, collections, cart, accounts, search).
• Build and refine B2B experiences (layout, navigation, wholesale ordering).
• Implement storefront design changes and work with design/agencies on D2C improvements.
• Develop and maintain Shopify apps and internal tools; support new sales channels.
• Integrate third-party apps with ERP/CRM/fulfillment systems and maintain them.
• Improve site speed, mobile responsiveness, accessibility, and reduce tech debt.
• Own features from requirements through release; troubleshoot production issues and document work.

Skills

Shopify development

APIs & data movement

AI-assisted development tools

Problem solving & communication

Independent work

Front-end proficiency (React)

Tools

Shopify Admin API

Shopify Storefront API

Online Store 2.0

Themes & metafields

Git / deployment tooling

Claude Code / Codex

ERP/CRM integrations

Analytics & tag management

Job description

Saint Paul, United States | Posted on 11/04/2026

At UNRL,we're redefining what performance wear means. We create premium apparel thatblurs the line between work, sport, and everyday life. Our team is driven byinnovation, craftsmanship, and authenticity. We're looking for people who shareour belief that people matter, effort counts, success is found in sweatingdetails, and culture drives excellence. Join us and help build a brand thatempowers people to look good, feel confident, and perform their best.

How did we get here?

• We hire great people that fitour culture and have an old-school work ethic.
• We make great products andprovide our customers with an unreal experience.
• We create great processes thatenable us to set goals and track our success.

The UNRLteam consists of a small, tight-knit group of hardworking people with anentrepreneurial mindset. We are building a brand that will stand the test oftime and continue to make a positive impact in our communities.

Job Overview

This rolepartners with the B2B and D2C site owners to build out and improve our Shopifystorefronts, contribute to custom Shopify apps, and grow into new saleschannels. It spans the storefront experience and the application layer behindit, with the storefronts as the primary focus. The role sits on UNRL's TechTeam and works closely with the Sales Team and Ecommerce Team.

The idealcandidate is a developer first, with professional experience shippingproduction Shopify work, and a knowledgeable AI user who harnesses LLM-assisteddevelopment to move more efficiently. They understand what the tools recommendwhile being able to catch what is wrong, weak, or unnecessary.

Responsibilities

• Use AI-powered development tools tomove faster, and validate AI-generated work with professional judgment beforeanything ships.
• Partner with the B2B and D2C siteowners to improve UNRL's Shopify storefronts, including product pages,collections, cart, customer accounts, search, and product discovery.
• Build and refine the B2B experience,including layout, navigation, and customer utility that makes ordering easierfor wholesale accounts.
• Implement design changes andstorefront improvements on the D2C site, working with design and agencypartners.
• Partner on custom Shopify apps andinternal tools, including tools our sales team uses every day, and supportexpansion into new sales channels.
• Implement and maintain third-partyapps and integrations with our ERP, CRM, and fulfillment systems.
• Improve site speed, mobileresponsiveness, and accessibility, and work down technical debt.
• Own assigned features fromrequirements through release, troubleshoot production issues, makearchitectural recommendations, document your work, and bring outside bestpractices to UNRL.

What Success Looks Like

Success in this role meansdelivering high-performing ecommerce experiences that are user-friendly,technically sound, and scalable. This individual drives continuous improvementacross UNRL's B2B and D2C Shopify storefronts, balancing technical expertise,innovation, and business needs to enhance the customer experience and supportlong-term growth.

A successfulEcommerce Developer will:

• Leverage AI-assisted development tools to improveefficiency while maintaining strong technical judgment and code quality.
• Deliver seamless, high-performing B2B and D2CShopify storefronts that enhance the customer experience and drive growth.
• Improve site functionality, navigation, productdiscovery, checkout, and overall usability.
• Build and maintain reliable Shopify applications,integrations, and internal tools that support business operations and newsales channels.
• Create alignment between Technology, Sales,Ecommerce, and external partners to execute development prioritieseffectively.
• Optimize site speed, mobile responsiveness,accessibility, and technical performance while reducing technical debt.
• Take ownership of development projects fromrequirements through testing, implementation, and release, ensuringquality and reliability.
• Proactively solve technical challenges andrecommend scalable solutions that improve operational efficiency andsupport UNRL's long-term success.

Requirements

• 4+ years of professional software development experience,including 2+ years of Shopify development.
  
• Hands-on Shopify development, including themes, Online Store2.0, metafields and metaobjects, and the Admin and Storefront APIs, plusexperience building or extending Shopify apps and integrations.
  
• Strong understanding of APIs, webhooks, and how data movesbetween ecommerce and back-office systems.
  
• Experience with version control, code reviews, debugging,and safe production releases, plus working knowledge of site performance,accessibility, and mobile responsiveness.
  
• Working knowledge of AI-assisted development tools, with atrack record of using them to increase speed and output on real projects, andthe judgment to evaluate what they recommend and make your own decisions ratherthan accepting output as is.
  
• Strong problem-solving and communication skills acrosstechnical and non-technical teams.
  
• Ability to make sound architectural recommendations and workindependently with limited oversight.
  
• Familiarity with AI coding tools such as Claude Code orCodex, and modern deployment tooling.
  

Preferred Qualifications

• React or other modern front-end frameworks, or serverlessand custom backend integrations.
• Experience integrating with ERP, CRM, EDI, or wholesale andmarketplace platforms.
• Experience with analytics, tag management, and privacy andconsent handling on storefronts.
• Experience in apparel, fashion, or lifestyle brands, ideallywith both D2C and wholesale.
• Minnesota-based, in-office presence strongly preferred.
• Health Insurance (Immediate Eligibility)
  
• Dental Insurance (Immediate Eligibility)
  
• Vision Insurance (Immediate Eligibility)
  
• Annual Performance Bonus (Immediate Eligibility based onCompany and Individual Performance)
  
• 401(k) Profit Sharing Retirement Plan (Eligibility beginsafter 1 year of employment)
  
• 401(k) 4% Employer match (Eligibility begins after 1 year ofemployment)
  
• Employee Discount on UNRL product (Immediate Eligibility)