Marketing Operations Manager

UNRL; Minnesota; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Annual Performance Bonus

401(k) Plan

Employee Discount

Job summary

UNRL in Minnesota is seeking a Marketing Operations Manager to orchestrate planning, execution, and measurement across brand, e-commerce, partnerships, and wholesale. You will own the master calendar, budgeting oversight, and the marketing systems stack (Monday.com, dashboards) to ensure timely launches and data-driven decisions.

The role demands strong analytical thinking and proven cross-functional leadership to turn data into actionable improvements.

Qualifications

• 5+ years of progressive experience in marketing operations or a similar cross-functional role.
• Experience managing multi-channel marketing calendars and campaigns end-to-end.
• Strong financial acumen with budget forecasting and variance analysis.
• Proven ability to build scalable workflows and drive accountability.
• Ability to lead without direct authority and align across teams.

Responsibilities

• Marketing Planning and Execution: Own the master calendar across campaigns, launches, partnerships, and company moments; align with business goals.
• Systems and Process Ownership: Maintain marketing project management systems and improve data accuracy across platforms.
• Performance Reporting and Business Insights: Build KPI dashboards and translate insights into actionable recommendations.
• Cross Functional Alignment and Launch Readiness: Coordinate with Product, Supply Chain, E-Commerce, and Sales to ensure timely launches and inventory readiness.

Skills

Marketing operations

Cross-functional leadership

Budget management

Data analysis

Project coordination

Communication skills

Tools

Monday.com

Asana

Workfront

Excel

Job description

How did we get here?

• We hire great people that fitour culture and have an old-school work ethic.
  
• We make great products andprovide our customers with an unreal experience.
  
• We create great processes thatenable us to set goals and track our success.
  

The UNRLteam consists of a small, tight-knit group of hardworking people with anentrepreneurial mindset. We are building a brand that will stand the test oftime and continue to make a positive impact in our communities.

Job Overview

The Marketing Operations Manager owns the operating systemthat keeps UNRL Marketing aligned, accountable, and moving. This role combinesmarketing planning, project management, systems ownership, budget oversight,and performance reporting to help the team execute effectively and makeinformed business decisions.

Working across Brand, Creative, Production, Product,E-Commerce, Partnerships, Wholesale, Finance, and Supply Chain, this personconnects marketing priorities to business goals, team capacity, productavailability, and financial performance. The ideal candidate brings strongbusiness acumen, analytical thinking, and hands-on operational leadership, withthe ability to turn complex work and data into clear priorities, reliableexecution, and measurable improvement.

Why UNRL

UNRL is building an omnichannel marketing organization tosupport the next phase of growth across direct-to-consumer, wholesale,partnerships, licensed programs, and brand initiatives. This role will buildthe structure, visibility, and accountability needed to scale the volume andcomplexity of work while improving how marketing resources are invested and howresults inform future decisions.

Responsibilities

Marketing Planning and Execution

• Own the master marketing calendar across brand campaigns,product launches, collaborations, partnerships, retail and wholesaleinitiatives, and key company moments; align timing and priorities with businessgoals.
  
• Build and manage campaign workbacks with clear scopes,milestones, owners, dependencies, approval points, and launch requirements.Lead kickoffs, status meetings, handoffs, and launch-readiness reviews.
  
• Lead marketing intake, prioritization, and resourceplanning. Assess team capacity and production needs, recommend tradeoffs, andescalate decisions when scope, budgets, resources, or timelines are at risk.
  
• Budget and Resource Management
  
• Partner with Marketing leadership and Finance to build andmonitor marketing budgets, track committed and actual spending, update spendforecasts, and explain variances across campaigns, production, agencies, andtools.
  
• Maintain visibility into vendor scopes, estimates, purchaseapprovals, and invoices in partnership with functional owners and Finance; flagoverruns early and recommend corrective action.
  
• Evaluate campaign costs, resource utilization, and externalsupport needs to identify efficiencies and inform investment decisions whileprotecting execution quality.
  

Systems and Process Ownership

• Own the Marketing team’s project management system,including Monday.com, and maintain consistent workflows, templates,documentation, data standards, and reporting.
  
• Partner with channel and technical owners to improveconnections among planning, asset management, marketing platforms, andreporting tools. Identify automation opportunities, reduce manual work, andimprove data accuracy.
  
• Create playbooks and coordinate onboarding and training soteam members and external partners consistently adopt marketing systems,processes, and reporting expectations.
  

Performance Reporting and Business Insights

• Build and maintain a marketing KPI dashboard with channelowners and Finance, connecting execution, spending, and results. Track launchtimeliness, capacity, budget performance, campaign results, and agreed measuresof marketing efficiency.
  
• Consolidate and validate reporting inputs, establishconsistent metric definitions with data owners, and surface trends, risks, andopportunities across channels. Translate findings into clear recommendationsfor leadership.
  
• Lead campaign retrospectives and regular operationalreviews; document lessons, assign improvements, and track follow-through tostrengthen future planning, investment, and execution.
  

Cross Functional Alignment and Launch Readiness

• Partner with Product, Supply Chain, E-Commerce, and Sales toalign campaign timing with inventory availability, product readiness, demandexpectations, and channel needs; surface changes that affect launch plans orrevenue opportunities.
  
• Coordinate dependencies across Product & Campaign,Creative, Production, channel teams, and external partners. Confirm requiredassets, approvals, product information, and channel deliverables are ready forlaunch.
  
• Provide leadership with a clear view of portfoliopriorities, financial commitments, capacity, and launch risks. Drive issueresolution while maintaining clear functional ownership and accountability.
  

What Good Looks Like

Marketing has one reliable source of truth for priorities,timelines, ownership, budgets, and results. Teams spend less time coordinatingwork and more time executing. Leadership can see where resources are committed,which initiatives need attention, and how operational and performance insightsshould shape the next decision.

Success Measures

• On-time campaign and product launch execution, with fewermissed milestones and late-stage risks.
  
• Accuracy and timeliness of marketing calendars, spendforecasts, and leadership reporting.
  
• Visibility into team capacity, campaign costs, and budgetvariances, with timely corrective action.
  
• Consistent system adoption, reliable data, and reducedmanual coordination and rework.
  
• Documented improvements informed by campaign results,operational reviews, and stakeholder feedback.
  

Requirements

• 5+ years of progressive experience in marketing operations,integrated marketing, business operations, or a similar cross-functional role,with ownership of complex marketing programs.
  
• Experience managing multi-channel marketing calendars andsimultaneous campaigns and product launches, from planning and creativedevelopment through production, channel execution, and performance review.
  
• Strong financial and analytical acumen, with experiencemanaging or supporting budgets, spend forecasting, variance analysis, andresource planning.
  
• Proven ability to build scalable workflows, leadcross-functionally without direct authority, manage competing priorities, andcreate accountability in a fast-moving environment.
  

Technical Expertise

• Advanced experience with Monday.com, Asana, Workfront, orsimilar project management platforms, including workflow design, automation,dashboards, and adoption.
• Strong proficiency in Excel or Google Sheets, with theability to analyze financial and operational data and translate findings intoclear recommendations.
• Ability to build and maintain reporting that connectsproject status, capacity, spending, and marketing performance; workingknowledge of marketing platforms and data flows.
• Strong written and verbal communication, attention todetail, and judgment around prioritization, risk management, and escalation.

Preferred Qualifications

• Experience within apparel, activewear, retail, e-commerce,lifestyle, or another fast-paced consumer brand.
• Experience supporting an omnichannel organization acrossdirect-to-consumer, wholesale, retail, partnerships, or licensed programs.
• Experience partnering with Finance and Supply Chain andworking closely with Creative and Production teams to create structure thatsupports the creative process.
• Minnesota-based, in-office presence strongly preferred.

Our Leadership Principles

• Lead with ownership, accountability, and integrity.
• Create clarity and focus across teams.
• Use data, sound judgment, and business priorities to makedecisions.
• Anticipate issues and solve problems before they impactexecution.
• Build trust through collaboration, transparency, andfollow-through.
• Continuously improve how work gets done.
• Health Insurance (Immediate Eligibility)
  
• Dental Insurance (Immediate Eligibility)
  
• Vision Insurance (Immediate Eligibility)
  
• Annual Performance Bonus (Immediate Eligibility based onCompany and Individual Performance)
  
• 401(k) Profit Sharing Retirement Plan (Eligibility beginsafter 1 year of employment)
  
• 401(k) 4% Employer match (Eligibility begins after 1 year ofemployment)
  
• Employee Discount on UNRL product (Immediate Eligibility)