Ecommerce Analytics Specialist: Optimize Customer Journeys

Rural King

Mattoon (IL)

On-site

USD 52,000 - 60,000

Full time

14 days+

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Benefits offered by this job

401(k) match

Healthcare plans

Virtual doctor visits

Centers of Excellence access

Associate discount 15%

SmartDollar program

Assistance programs

YMCA membership

Job summary

Rural King is seeking an Ecommerce Analytics Analyst in Mattoon, IL to enhance the customer journey on RuralKing.com through analytics and data visualization. You will develop reports, partner with cross-functional teams, and provide actionable insights to improve sales performance and user experience.

The role requires 1–2 years of analytics experience, strong Excel skills, and familiarity with GA4/Looker/Power BI. Join a growth‑minded, community‑focused retailer offering competitive benefits.

Qualifications

Bachelor’s degree in business analytics, data analytics, data science, information systems, management, or related field.
1–2 years of data analysis or website analytics experience or equivalent education.
Proficiency in Excel data manipulation, pivots, and basic data visualization.
Experience with GA4/Adobe Analytics or similar tools is a plus.

Responsibilities

Develop automated and ad hoc reports from website analytics platforms to address data requests.
Partner with teams to translate insights into opportunities to optimize sales and customer journey.
Present findings clearly using data visualization to influence decisions.
Identify optimization opportunities based on data analysis and user journeys.
Analyze journeys, landing pages, funnels to uncover growth areas.