eCommerce Analytics, Analyst

Rural King; Mattoon (IL); On-site; USD 52,000 - 60,000; Full time

Benefits offered by this job

401(k) match

Healthcare plans

Virtual doctor visits

Centers of Excellence access

Associate discount 15%

SmartDollar program

Assistance programs

YMCA membership

Job summary

Rural King is seeking an Ecommerce Analytics Analyst in Mattoon, IL to enhance the customer journey on RuralKing.com through analytics and data visualization. You will develop reports, partner with cross-functional teams, and provide actionable insights to improve sales performance and user experience.

The role requires 1–2 years of analytics experience, strong Excel skills, and familiarity with GA4/Looker/Power BI. Join a growth‑minded, community‑focused retailer offering competitive benefits.

Qualifications

• Bachelor’s degree in business analytics, data analytics, data science, information systems, management, or related field.
• 1–2 years of data analysis or website analytics experience or equivalent education.
• Proficiency in Excel data manipulation, pivots, and basic data visualization.
• Experience with GA4/Adobe Analytics or similar tools is a plus.

Responsibilities

• Develop automated and ad hoc reports from website analytics platforms to address data requests.
• Partner with teams to translate insights into opportunities to optimize sales and customer journey.
• Present findings clearly using data visualization to influence decisions.
• Identify optimization opportunities based on data analysis and user journeys.
• Analyze journeys, landing pages, funnels to uncover growth areas.

Skills

Excel data manipulation

Pivot tables

Data visualization

Communication skills

Education

Bachelor’s degree in Business Analytics/Data Analytics/Data Science/IS/Management

Tools

GA4

Adobe Analytics

Looker

Power BI

Job description

Overview

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

Responsibilities

What You’ll Do

As an Ecommerce Analytics Analyst at Rural King, you’ll assist in improving the customer journey on our websites via analytics tools, interpreting behavior throughout, finding friction, and helping the overall flow of users from site entrance to checkout. We are seeking a highly skilled and motivated analyst who excels in data analysis and visualization, manipulating large data sets, and providing recommendations and opportunities for improvement for RuralKing.com. The analyst will be a key member on the Ecom team tasked with providing reporting, analyses, insights, and troubleshooting for various stakeholders across ecommerce, IT, marketing, and other cross-functional partners.

• Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
• Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
• Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations.

• Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions.
• Take ownership of challenging assignments and have the autonomy to implement innovative solutions.
• Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Key Responsibilities:

• Develop automated and ad hoc reports from various website analytics platforms to address common data requests and help to ensure that stakeholders understand key takeaways
• Partner with direct team and cross-functional partners to translate insights into opportunities to optimize sales performance and customer journey
• Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers
• Proactively identify opportunities for website optimization and improvement based on data analysis
• Assist in conducting thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
• Proven ability to analyze and optimize complex processes to achieve operational excellence.
• Adaptable in response to changing priorities, unexpected challenges, and evolving business needs.
• Ability to make decisions with confidence, even in uncertain or ambiguous situations.
• Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.

Supervisory Responsibilities

No

Qualifications

Essential Qualities for Success

• Bachelor’s degree in Business Analytics, Data Analytics, Data Science, Information Systems, Business Administration/Management, or related degree
• Coursework including business intelligence, data science, data analytics, or similar material
• At least 1-2 years of data analysis or website analytics experience, or an equivalent combination of experience and education.
• Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
• Proficiency using website analytics tools, including GA4, Quantum Metrics, Adobe Analytics, or related tools is a plus, but not required
• Experience using BI Tools including Looker or Power BI a plus, but not required
• Proficiency with Microsoft Office Suite or similar software
• Excellent verbal and written interpersonal and communication

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
• Ability to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $52,000 - $60,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.