eCommerce & Account Development Specialist

Paper Roll Products, Inc; Eagan (MN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Employee ownership

Base salary + commission

Medical coverage

401(k) with employer match

PTO and paid holidays

Leadership access

Job summary

Paper Roll Products is a national, employee-owned B2B distributor of POS consumables based in Eagan, MN. We seek a self-starter to drive digital growth, onboarding customers to BigCommerce, and expanding our footprint across multi-location accounts.

The role blends account development, eCommerce, and outbound prospecting, with a focus on pipeline growth and coordination with our outside sales team. Hybrid environment with strong leadership engagement.

Qualifications

• 2+ years of inside sales or account management in B2B.
• Experience with eCommerce platforms.
• Strong phone and email communication; comfortable with outbound volume.
• CRM or sales-engagement tool proficiency (Apollo, Salesforce, HubSpot).

Responsibilities

• Migrate customers to PRP’s BigCommerce storefront and drive onboarding adoption.
• Grow revenue within existing accounts and expand footprint.
• Generate warm leads for outside sales using Apollo.
• Manage marketplace growth and oversee listings, pricing, and performance.
• Provide weekly updates to the VP of Sales on onboarding progress and pipeline.
• Collaborate cross-functionally to resolve shipment, product, and billing issues.

Skills

Inside sales

Account management

Customer-facing B2B

eCommerce platforms

Communication skills

CRM tools

MS Office

Growth mindset

Attention to detail

Education

Bachelor’s degree

Tools

Apollo

Salesforce

HubSpot

Job description

Paper Roll Products — Eagan, MN|Full-Time|On-Site

About Paper Roll Products

Paper Roll Products (PRP) is a national, employee-owned B2B distributor of transaction media and POS consumables — thermal rolls, labels, ribbons, and specialty paper — headquartered in Eagan, Minnesota. PRP is majority-owned by its employees. We serve thousands of retail, hospitality, fuel, healthcare, and franchise locations nationwide with over 500 SKUs, phenol-free and BPA-free options, and a drop-ship program that gives our customers a competitive advantage.

Position Summary

We are looking for a self-starter with a digital growth mindset to join our small, dynamic team. This hybrid role blends account development, eCommerce, marketplace growth, and outbound prospecting. You will move existing customers onto our BigCommerce platform, grow our sales on Big Box Marketplace, grow revenue within established accounts, expand our footprint across the locations of parent customers we already serve, and generate warm leads for our outside sales team using Apollo.

Order entry is handled by our Customer Service team — this role is focused on sales activity, digital adoption, account growth, and pipeline development.

Key Responsibilities

eCommerce & BigCommerce Onboarding

• Lead the migration of existing customers to PRP’s BigCommerce storefront — set up accounts, walk buyers through ordering, reorders, and account tools, and drive ongoing adoption
• Track onboarding progress and online ordering adoption by account; follow up with customers who have not placed a first online order
• Serve as the go-to resource for customers using the online storefront, resolving questions and escalating technical issues
• Manage and maintain PRP’s eCommerce websites, including product content, accuracy, and customer experience
• Support SEO and digital marketing efforts to drive website traffic, online orders, and inbound lead generation

Marketplace Growth

• Manage the optimization and growth of PRP’s presence on Big Box Marketplace
• Optimize listings — titles, keywords, images, descriptions, and pricing — to improve search ranking, conversion, and sales
• Monitor marketplace performance metrics, reviews, account health, and competitor activity; act on findings
• Manage marketplace advertising and promotions to grow visibility and revenue
• Coordinate with Operations and Customer Service on inventory, fulfillment, and marketplace customer inquiries

Parent Account Expansion

• Identify locations within existing parent and multi-location customers that are not currently buying from PRP
• Build and run targeted Apollo sequences (email and phone) to convert those locations into active accounts
• Monitor franchise news and internal leads for new store openings within current franchise brands and secure their first order
• Coordinate with Customer Service to ensure new locations are set up correctly and first orders are fulfilled accurately

Outbound Lead Generation for Outside Sales

• Run Apollo-based outbound campaigns to prospect new franchise, chain, and multi-location businesses
• Qualify interest and hand off warm, well-documented leads to the outside sales team with context and next steps
• Partner with outside sales and leadership on target segments, messaging, and campaign priorities

Account Retention & Growth

• Conduct proactive outreach to active accounts to confirm satisfaction, anticipate needs, and identify at-risk relationships
• Introduce additional products — labels, ribbons, tags, fasteners, tagging guns — to accounts buying a limited product mix
• Execute re-engagement outreach to inactive accounts
• Notify accounts of upcoming price changes and provide updated pricing
• Leverage PRP’s phenol-free / BPA-free line and compliance documentation as a differentiator
• Become a product expert, recommending the correct SKU for each customer’s POS system and environment

Reporting & Coordination

• Maintain accurate contact records, sequences, and activity logs in Apollo
• Provide weekly updates to the VP of Sales on BigCommerce onboarding progress, marketplace performance, new locations converted, leads handed off, pipeline, and revenue metrics
• Communicate account-specific instructions and pricing nuances to Customer Service
• Collaborate cross-functionally to resolve shipment, product, and billing issues for assigned accounts
• Support the sales team at trade shows as needed
• Additional responsibilities as assigned

Qualifications

Required

• 2+ years of inside sales, account management, or customer-facing B2B experience
• Experience with eCommerce platforms
• Strong phone and email communication skills — comfortable with consistent outbound volume
• CRM or sales engagement tool proficiency (Apollo, Salesforce, HubSpot, or equivalent)
• Organized, self-directed, and able to work with minimal supervision
• Attention to detail, a growth mindset, and the ability to learn quickly
• Proficiency with Microsoft Office

Preferred

• Bachelor’s degree
• BigCommerce experience and/or customer onboarding or adoption experience
• Experience managing Big Box Marketplace seller accounts
• SEO or digital marketing experience
• Experience selling into franchise systems, retail chains, or multi-location operators
• Familiarity with POS consumables, printing products, or similar B2B distribution products
• NetSuite or similar ERP exposure
• Experience with NEPQ or consultative, needs-based selling

What We Offer

• Employee ownership — company stock grant plus dividends
• Competitive base salary plus commission
• Medical coverage
• 401(k) with employer match
• Accrued PTO and paid holidays
• Collaborative, low-bureaucracy environment with direct access to leadership

Paper Roll Products is an equal opportunity employer.