Account Director, Earned Media Strategy

3M HEALTHCARE; Boston (MA); On-site; USD 109,000 - 130,000; Full time

Job summary

Weber Shandwick in Boston seeks an Account Director to lead media relations for our Health Practice. You will shape earned media strategies, manage client teams, and oversee large workstreams with junior staff.

You’ll coordinate with media, digital and creative partners, guide campaigns, and contribute to new business efforts while delivering results for healthcare brands. The role requires 7+ years of healthcare PR and a BA/BS in Communications.

Qualifications

• Strong sense of accountability and ownership.
• Ability to mobilize and motivate teams.
• Flexible in contributing as part of a team and as an individual contributor.
• Excellent oral and written business communication skills.
• Strong judgment when working with team members, client contacts and vendors.
• Commitment and dedication to the agency’s success as well as personal career.
• Can anticipate client and team needs.
• Attention to detail and quality.

Responsibilities

• Day-to-day client support and counsel.
• Leading media relations efforts for team including managing junior staff.
• Driving communications support around campaigns.
• Working across internal and external specialists including media, digital, creative and agency partners.
• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships.
• Engage in business development activities and support health media relations initiatives.

Skills

Accountability

Team leadership

Communication skills

Judgment

Attention to detail

Education

BA/BS in Communications

Job description

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams. You’ll shape communications strategies, craft earned media approaches, and organize best‑in‑class media outreach that drive results and positive impact. You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you’ll be a go‑to client contact and supervise large workstreams, junior team members and work to connect dots across business. Other responsibilities include shaping earned‑first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function.

The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to

• Day‑to‑day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships

What We Are Looking For

• Strong sense of accountability and ownership
• Ability to mobilize and motivate teams
• Flexibility in having impact as part of a team and as an individual contributor
• Excellent oral and written business communication skills
• Strong judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

Salary Range:

$109,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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