E-Mail Marketing Specialist

200_Mohegan_Sun Mohegan Tribal Gaming Authority - Mohegan Sun; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

Mohegan Sun seeks an experienced Email Marketing Specialist to manage high-volume campaigns for the Momentum database. You will design content, coordinate deliveries, and monitor performance across channels while ensuring privacy compliance and brand standards.

You will develop templates, collaborate with teams, and stay current with email marketing trends to maximize sales and engagement. This role emphasizes analytics, reporting, and cross-functional partnership.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, Acrobat Pro).
• Knowledge of campaign management systems.
• Strong collaboration, project management, and problem-solving skills.
• Excellent organizational, detail-oriented, and multi-tasking abilities.
• Excellent written and verbal communication skills.
• Proficiency in Word, Excel and Outlook.
• 4+ years in email marketing or similar with HTML and design focus (may be substituted for degree).
• Advanced HTML and CSS knowledge.
• Experience with list acquisition methods and PHP web environment.
• Basic knowledge of CAN-SPAM regulations.
• Ability to adapt to new email design technologies.

Responsibilities

• Design email content to increase guest engagement and responses to marketing offers.
• Builds and executes email campaigns in collaboration with internal teams.
• Coordinate email deliveries with other channels.
• Monitor and report campaign effectiveness using Google Analytics and Campaign Management software.
• Contribute to overall marketing strategy for email communications.
• Design, update and maintain email templates.
• Adhere to Mohegan Sun brand standards.
• Coordinate review and distribution of information about campaigns to team members.
• Maintain SOPs and department best practices documentation.
• Ensure compliance with data privacy and CAN-SPAM regulations.
• Maintain accuracy of campaigns and various duties assigned.

Skills

HTML & CSS

Adobe Creative Suite

Campaign management

Google Analytics

CAN-SPAM compliance

Data privacy

HTML email design

PHP web environment

Communication skills

Project management

Collaboration

Education

Bachelor's degree in Marketing or related field

4 years experience in email marketing or similar

Tools

Photoshop

Illustrator

Acrobat Pro

Word

Excel

Outlook

Job description

JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE

Position Summary:

This position is responsible for the execution of recurring and ah-hoc e-mail campaigns for the Momentum database. This position handles high levels of segmentations and high-volume campaigns with 2-3 million contacts a month. Collaborates with internal and external campaigns in a timely and accurate manner. Provides input and executes an e-mail marketing strategy with the goal of maximizing sales, enrollments and revenue through the on-line channel. Develops and executes reports to measure the effectiveness of e-mail campaigns while maintaining compliance with all international data privacy and email communication laws and regulations.

Primary Duties and Responsibilities:

• Designs email content to increase guest engagement and increase responses towards marketing offers
• Builds and executes email marketing communications in collaboration with internal teams
• Actively works to coordinate email deliveries with offer deployment to other channels
• Monitors and reports on email campaign effectiveness using Google Analytics and Campaign Management software
• Contributes to the overall marketing strategy in regards to best email communication practices
• Designs, updates and maintains email templates
• Adheres to Mohegan Sun brand standards
• Coordinates the review, approval, and distributes information about email campaigns to key team members
• Maintains standard operating procedures and department best practices documentation
• Ensures compliance with all internal and external regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM

Secondary Duties and Responsibilities:

• Ensures campaigns and other duties assigned are accurately maintained and processed
• Participates in department wide brainstorming activities on a variety of topics, including new promotions.
• Works with internal and external teams to ensure e-mail campaigns are implemented in a timely and cost effective manner
• Monitors e-mail marketing trends and best practices to increase the efficiency and effectiveness of campaign results
• Adheres to Mohegan Sun brand standards when creating an e-mail marketing campaign

Minimum Education and Qualifications:

• Bachelor’s degree in Marketing or related field
• Experience with Adobe creative suite, including Photoshop, Illustrator and Acrobat Pro
• Knowledge of campaign management systems
• Strong collaboration, project management, and problem-solving skills
• Excellent organizational, detailed oriented, and multi-tasking skills
• Excellent written and verbal communication skills
• Proficient in Word, Excel and Outlook
• In lieu of degree and previously mentioned experience, four years of experience in an email specialist or similar position with a focus on HTML and graphic design may be considered
• Advanced knowledge of HTML and CSS
• Demonstrated knowledge of form-based methods for list acquisition and its implementation in a PHP web environment
• Basic knowledge of re regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM
• Ability to learn to adapt to new Internet and authoring technologies relevant for e‑mail design and development

Competencies:

• Strong computer skills
• Understanding of web analytics as they relate to content delivery
• Ability to use web analytics tools to analyze and make recommendations regarding e‑mail marketing campaigns

Training Requirements:

• Knowledge of e‑mail deliverability standards
• Mohegan Sun corporate and departmental policies and procedures
• Mohegan Sun Advertising/brand standards

Physical Demands and Work Environment:

• Office work environment
• Must be able to sit in front of a computer screen for extended periods of time
• Must be able to work various shifts and flexible hours

Work Shift:

Regular Knock, knock. Hear that sound? That's opportunity!

Mohegan Sun reserves the right to make changes in the above job description whenever necessary.

Work Shift: Regular

Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe “The Spirit of Aquai”. Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.