E-Commerce Safety Communications Manager

Careers; San Jose (CA); On-site; USD 122,000 - 209,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Disability benefits

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok is seeking a creative communications professional to support Trust & Safety storytelling around TikTok Shop, and to develop and execute global campaigns that build trust and explain safety commitments. You will partner with Product, Trust & Safety, Legal, and Public Policy to craft proactive announcements, train spokespeople, manage media relations, and advise cross‑functional teams across markets.

Minimum qualifications include a bachelor’s degree and 5 years in communications, plus

Qualifications

• 5 years of experience in communications.
• Experience managing large-scale, multi-market campaigns from concept to execution.
• Outstanding verbal and written communication skills, with the ability to distill complex technical issues into easy‑to‑digest explanations.
• Strong organizational skills with ability to manage multiple high‑stakes projects.
• Experience in a press office or handling crisis communications.

Responsibilities

• Global Campaign Strategy: Develop and execute communications campaigns that build brand trust and highlight our commitment to safety TikTok Shop.
• Proactive Storytelling: Create blog posts, media pitches, and launch materials to amplify global announcements regarding our e‑commerce initiatives.
• Media Relations: Act as a primary contact for media on safety related issues, and train spokespeople for interviews, panel events and presentations.
• Cross‑Functional Counsel: Provide communications guidance and approvals to teams across the business, helping to communicate our commitment to safety across some other monetized products.
• Crisis & Issue Management: Support the press office in managing media inquiries and communications regarding regulatory developments or policy escalations related to TikTok Shop.

Skills

Communications

Campaign management

Media relations

Crisis communications

Cross-functional collaboration

Verbal communication

Written communication

Education

Bachelor's degree

Job description

Responsibilities

About the Team

This role sits within our Global Trust and Safety Communications Team. You will work closely with cross‑functional partners in Product, Trust and Safety, Legal, and Public Policy to develop and execute global communications campaigns.

About the Role

We are looking for a creative and experienced communications professional to support our Trust & Safety storytelling around our e-commerce platform, TikTok Shop. This role will be critical in developing and executing global communications campaigns that proactively tell the safety story of TikTok Shop.

Responsibilities

• Global Campaign Strategy: Develop and execute communications campaigns that build brand trust and highlight our commitment to safety TikTok Shop.
• Proactive Storytelling: Create blog posts, media pitches, and launch materials to amplify global announcements regarding our e-commerce initiatives.
• Media Relations: Act as a primary contact for media on safety related issues, and train spokespeople for interviews, panel events and presentations.
• Cross‑Functional Counsel: Provide communications guidance and approvals to teams across the business, helping to communicate our commitment to safety across some other monetized products.
• Crisis & Issue Management: Support the press office in managing media inquiries and communications regarding regulatory developments or policy escalations related to TikTok Shop.

Minimum Qualifications

• Bachelors degree or higher
• 5 years of experience in communications
• Experience managing large-scale, multi-market campaigns from concept to execution.
• Outstanding verbal and written communication skills, with the ability to distill complex technical issues into easy‑to‑digest explanations.
• Strong organizational skills with ability to manage multiple high‑stakes projects.
• Experience in a press office or handling crisis communications.

Preferred Qualifications

• Proven track record of leading consumer‑facing campaigns for e‑commerce platforms or monetization products.
• Ability to work effectively across time zones and cultures to adapt announcements for diverse global markets.
• Highly analytical with the ability to use research to inform creative storytelling and mitigate reputation risk.
• Comfortable working in a fast‑paced environment and managing multiple high‑stakes projects simultaneously.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect -- and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.