E-Commerce Operations Specialist

Jobtailor; Cambridge (MA); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor in Cambridge, MA is seeking a Website Operations Specialist to own day-to-day CMS integrity, implement content updates, and maintain page templates. You will QA deployments, coordinate with Engineering, SEO, Product, and Marketing, and monitor site health using GA4 and reporting dashboards.

This role emphasizes attention to detail, cross-functional communication, and a proactive approach to automate workflows and improve scalability.

Qualifications

• 3–5 years of experience in website operations, content management, or digital marketing execution roles.
• Hands-on experience with a modern CMS platform; Storyblok experience strongly preferred.
• A track record of managing high volumes of structured, detail-intensive work with accuracy and consistency.
• Experience with QA processes — you know what ‘done right’ looks like and you check your work.
• Comfort reading and interpreting web analytics data (Google Analytics or equivalent).
• Exceptional organizational skills — you build systems to stay on top of your work.
• A proactive, ownership mindset — you surface problems before they become incidents.
• Ability to manage multiple concurrent tasks without losing accuracy or thoroughness.
• Experience working with structured content models and component-based CMS platforms.
• Strong troubleshooting and problem-solving skills.
• Ability to prioritize competing requests while maintaining exceptional attention to detail.

Responsibilities

• Own the day-to-day operational integrity of the CMS website.
• Execute content updates accurately and efficiently, ensuring all fields, components, and modules are correctly configured.
• Manage and maintain page templates — ensuring template integrity across all instances with updates or new templates.
• QA all content deployments prior to publish, validating against brand, accuracy, and standards.
• Identify and elevate CMS bugs or template inconsistencies to Engineering with clear, structured documentation.
• Perform pre-launch and post-launch QA for all website updates, ensuring content, functionality, tracking, and UX meet standards.
• Monitor overall website health through regular audits and automated reporting.
• Identify broken experiences, content inconsistencies, rendering issues, and technical anomalies before customers encounter them.
• Coordinate resolution with Engineering, SEO, Product, and Marketing teams.
• Maintain operational dashboards and issue logs for visibility into trends.
• Build and configure lead capture forms per specifications and targeting rules.
• QA forms prior to launch against a compliance checklist, ensuring copy accuracy and tracking.
• Monitor form performance post-launch and surface anomalies.
• Maintain records of active forms including naming, configuration, and performance history.
• Identify opportunities to improve efficiency, quality, and scalability.
• Develop repeatable workflows and checklists to reduce errors.

Skills

Content operations

QA processes

Analytics interpretation

Cross-functional communication

Ownership mindset

Multitasking

Attention to detail

Tools

Storyblok

Google Analytics

Job description

Responsibilities

• Own the day-to-day operational integrity of the Go Ahead Tours website within CMS
• Execute content updates accurately and efficiently, ensuring all fields, components, and modules are correctly configured
• Manage and maintain page templates — ensuring template integrity across all instances when templates are updated or new ones are introduced
• QA all content deployments prior to publish, validating against brand, accuracy, and functional standards
• Identify and elevate CMS bugs or template inconsistencies to the Engineering team with clear, structured documentation
• Perform pre-launch and post-launch quality assurance for all website updates, ensuring content, functionality, tracking, and user experience meet established standards
• Monitor overall website operational health through regular audits and automated reporting
• Identify broken experiences, content inconsistencies, rendering issues, and technical anomalies before customers encounter them
• Coordinate resolution with Engineering, SEO, Product, and Marketing teams
• Maintain operational dashboards and issue logs to ensure visibility into recurring trends
• Build and configure lead capture forms according to established specifications, naming conventions, and targeting rules
• Ensure QA on all forms prior to launch against a defined compliance checklist, ensuring accuracy of copy, targeting logic, display rules, and tracking parameters
• Monitor form performance post-launch, tracking key metrics (submission rate, conversion rate, display frequency) and surfacing anomalies
• Maintain organized records of all active forms, including naming, configuration, and performance history
• Continuously identify opportunities to improve operational efficiency, quality, and scalability
• Develop repeatable workflows and checklists that reduce errors and increase consistency
• Champion operational best practices across website management processes
• Contribute to continuous improvement initiatives that enhance website operations
• Execute QA for all new tour launches, cross-referencing CMS page configuration against product attribute requirements and flagging mismatches
• Conduct recurring content compliance audits to ensure all pages meet brand, SEO, and legal standards — including meta field population, alt text, and structured data
• Monitor and maintain CA (Canadian) market content, ensuring correct domain-specific content is applied and regulatory standards are maintained
• Flag content governance issues proactively rather than waiting for them to surface through other channels
• Maintain the accuracy and currency of the on-site search index
• Identify and correct indexing errors or outdated entries as part of a regular audit process
• Coordinate with Web Merchandising on tour launches, retirements, and naming changes that affect search
• Serve as the operational hub for inbound content update requests from cross-functional teams including Copy, Creative, Product, and Marketing
• Manage intake, scheduling, and deployment of content updates, ensuring nothing falls through the cracks
• Communicate clearly with stakeholders about timelines, dependencies, and status
• Participate in release readiness activities, validating website changes before production deployment
• Support deployment checklists and rollback validation when necessary
• Regularly review performance data for owned areas — including form performance, page health metrics, and template engagement — to identify trends and anomalies
• Use GA4 and other reporting tools to answer operational questions: Is this form converting? Is this page template underperforming? Are redirects functioning correctly?
• Surface insights and flag issues proactively to the team; elevate findings that require strategic input
• Approach data as a tool for continuous improvement, not just reporting
• Maintain operational documentation, publishing standards, QA checklists, and CMS best practices
• Continuously improve documentation to support scalability and consistency
• Identify opportunities to automate repetitive operational workflows

Requirements

• 3–5 years of experience in website operations, content management, or digital marketing execution roles
• Hands‑on experience with a modern CMS platform; Storyblok experience strongly preferred
• A track record of managing high volumes of structured, detail‑intensive work with accuracy and consistency
• Experience with QA processes — you know what ‘done right’ looks like and you check your work
• Comfort reading and interpreting web analytics data (Google Analytics or equivalent)
• Exceptional organizational skills — you build systems to stay on top of your work
• Strong written communication skills for cross‑functional coordination and documentation
• A proactive, ownership mindset — you surface problems before they become incidents
• Ability to manage multiple concurrent tasks without losing accuracy or thoroughness
• Comfort staying on top of and implementing new technologies
• Experience working with structured content models and component-based CMS platforms
• Strong troubleshooting and problem‑solving skills
• Ability to prioritize competing requests while maintaining exceptional attention to detail