E-Commerce & Marketplace Operations Manager

Crazy Skates USA; Indianapolis (IN); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Performance bonus up to 20%

Expansion milestone bonus

Job summary

Crazy Skates USA in Indianapolis, IN is seeking an E-Commerce & Marketplace Operations Manager to own our on-site storefronts and drive expansion into international channels. You will optimize Shopify and private B2B portals, manage listings, performance marketing, CRM email flows, and competitive pricing while maintaining listing health.

This data-driven, in-office role combines rigorous analytics with hands-on execution and requires a relentless focus on ROAS, ACoS, and CLTV to grow the

Qualifications

• Proven hands-on experience with Shopify storefronts and B2B portals.
• Experience managing multiple marketplaces (Walmart, Target, eBay, etc.).
• Strong CRM and email automation skills focusing on retention.

Responsibilities

• Onboard and optimize new sales channels globally.
• Lead omnichannel product launches and catalog hygiene.
• Own Shopify platforms and private B2B wholesale portal; optimize SEO and CRO.

Skills

Shopify mastery

Multi-channel ecommerce

CRM & email flows

Data-driven decision making

Ad budget management

Tools

Shopify

Google Merchant Center

B2B portal

CRM systems

Job description

Job Title: E-Commerce & Marketplace Operations Manager

Location: Indianapolis, IN (On-site)

Job Type: Full-Time, Salaried (Exempt)

• Base Salary: $70,000 per year.
• Performance Bonus (Up to 20%): Earn up to an additional $14,000–$15,000 annually, paid quarterly, based on hitting strict, highly measurable KPIs tied to ad spend profitability (ACoS/ROAS), organic sales growth, website conversion rates (CRO), and CRM email revenue. You get paid for what you successfully grow.
• Expansion Milestone Bonus: Earn an automatic $250 flat bonus every time you successfully integrate, launch, and secure the first verified order on a net-new international marketplace or B2B sales channel.

About Us

Crazy Skates is a premier global skating brand with thriving operations in both the USA and Australia. As a smaller, tight-knit company, we are driven by passion, authenticity, and a commitment to quality. We pride ourselves on delivering exceptional products to our customers, and we need an in-house expert to ensure our digital storefronts perform with that exact same level of excellence.

The Role: Systems Over Aesthetics

We are bringing our digital marketplace and website operations fully in-house. We already have a talented internal team of designers and photographers; we are not looking for a creative director, a brand visionary, or someone who relies on marketing buzzwords.

We are seeking a highly analytical, data-driven E-Commerce & Marketplace Operations Manager who views online selling as a clinical science. You will be the daily driver of our storefronts across the USA and Australia, while simultaneously spearheading our expansion into new international markets. This role requires a methodical operator who actively monitors, troubleshoots, and optimizes listings across Shopify, our private B2B portal, Google Marketplace, our CRM ecosystems, and a multitude of major global marketplaces (including Walmart, Target, eBay, The Iconic, Bunnings, and Big W) to ensure they are spotless, efficient, and highly competitive.

You must possess a fiercely competitive spirit—taking it personally when opposition brands try to hijack our listings—and know the exact technical levers to pull to protect our market share, launch new products flawlessly, and maximize customer lifetime value across a highly diversified digital portfolio.

Core Responsibilities

• Global Channel Expansion & Technical Onboarding: Systematically grow the brand's reach by researching and onboarding entirely new sales channels globally. You must understand the varied back-end architectures of multiple e-commerce platforms worldwide and work directly with external technical support teams to ensure seamless, rapid integration.
• Omnichannel Product Launches: Swiftly bring new products to life across all B2C and B2B channels. Manage the entire onboarding process for new inventory, ensuring listings are fully optimized, clinically mapped, and launched rapidly across every active storefront.
• Shopify Mastery, Outlet & B2B Optimization: Take complete ownership of our primary Shopify platforms, including managing our private B2B wholesale platform and two dedicated online outlet stores (one in the US, one in Australia). Drive technical SEO, merchandising logic, and aggressive Conversion Rate Optimization (CRO).
• Clinical Catalog Hygiene & Listing Health: Maintain a spotless database of product listings. Conduct ongoing monitoring to ensure every backend search term, item specific, and categorization node perfectly meets the strict and unique architectural requirements of our multitude of selling channels.
• CRM & Email Lifecycle Marketing: Build and maintain automated email marketing flows within our CRM. Treat post-purchase communication as a vital metric, continuously optimizing flows to nurture relationships and maximize Customer Lifetime Value (CLTV).
• Aggressive Brand Defense: Actively track competitors daily across all major platforms. Execute immediate, data-backed counter-strategies to shut down opposition brands attempting to hijack listings or bid on our branded keywords.
• Ad Strategy & Budget Accountability: Manage our advertising budgets across Google and various marketplace ad networks. Make strategic decisions on bidding and daily spend, rigorously tracking metrics like ROAS and ACoS to ensure maximum efficiency.
• Performance Monitoring & AI Efficiency: Utilize AI tools appropriately to speed up workflows, while retaining complete human oversight of the strategy. Provide transparent, daily change logs and weekly ROI reports detailing exactly what was optimized.

What We’re Looking For

• Proven, hands-on experience managing and scaling Shopify storefronts, B2B e-commerce portals, Google Merchant Center/Ads, and a diverse portfolio of major global marketplaces (e.g., Walmart, Target, eBay, The Iconic, Bunnings).
• A proven track record of onboarding products onto complex, multi-channel platforms, with a strong understanding of diverse digital architectures and feed requirements.
• Strong knowledge of CRM systems and email automation flows with a focus on retention metrics.
• A deeply statistical, methodical mindset. You make decisions based on search volume trends, market share data, email metrics, and margin calculations—not guesswork.
• The E-Commerce Reality: You understand that retail does not sleep. You take ownership of our digital platforms and are prepared to monitor systems, campaigns, and listings during peak retail public holidays (e.g., Black Friday, Cyber Monday) to ensure our storefronts capitalize on high traffic.
• Work Location: This is a strictly in-office role based in our Indianapolis headquarters. We require direct accountability and in-person collaboration.

The Interview Process (No BS, No AI)

We protect our company culture fiercely. Because AI tools make it easy for anyone to sound like an e-commerce expert on paper, our interview process is designed to find the true data-driven practitioners.

If selected for an in-person interview, be prepared for a live, unplugged skills assessment. You will be handed printouts of real, raw data from our actual Shopify analytics, B2B platforms, international marketplace requirements, and active ad campaigns. Without the use of a laptop, phone, or AI, you will be asked to identify statistical errors, calculate core metrics, and explain step-by-step how you would architect a new channel integration, fix a broken campaign, or defend a hijacked listing.

If you know the actual mechanics of omnichannel e-commerce, this will be easy and fun. If you rely on AI to do the thinking for you, this is not the job for you.