E-Commerce Manager

ALUF Plastics; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Aluf Plastics seeks an experienced E-Commerce Manager to lead our online sales strategy across digital channels and marketplaces. You will optimize product content, pricing, and promotions to maximize revenue and improve customer experience.

You will oversee Sellercloud, Magento, WooCommerce and BigCommerce, collaborating with Sales, Marketing, IT, and Operations to ensure site performance, inventory accuracy, and timely fulfillment.

Qualifications

• Five plus years of experience managing e-commerce operations.
• Experience in manufacturing or B2B sales is preferred.
• Experience with e-commerce platforms such as Sellercloud, Magento, WooCommerce, BigCommerce or similar.
• Experience with ERP integration and inventory management is desirable.
• Strong understanding of e-commerce best practices and digital commerce strategies.

Responsibilities

• Develop & execute the company’s e-commerce strategy to increase online sales and profitability.
• Manage and maintain the e-commerce platforms, ensuring accuracy of product information, pricing, inventory and promotions.
• Oversee online marketplaces and digital sales platforms.
• Optimize product listings, descriptions, images and digital content to improve engagement and conversions.
• Collaborate with IT and Operations to ensure site functionality and order fulfillment.
• Prepare regular reports on e-commerce performance for leadership.

Skills

SEO

Google Analytics

Content optimization

Digital marketing

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing

Tools

Sellercloud

Magento

WooCommerce

BigCommerce

ERP systems

Job description

Aluf Plastics is a well-established and highly successful manufacturer of high-quality canned liners, bags, and specialty plastic film products serving commercial, industrial, institutional, and retail customers throughout North America. For nearly 50 years, we have built a strong reputation for delivering innovative products, exceptional customer service, and dependable manufacturing solutions.

Headquartered in Orangeburg, New York, with multiple manufacturing facilities across the United States, Aluf Plastics continues to experience growth through operational excellence, innovation, and an unwavering commitment to quality. As an industry leader, we take pride in our long-standing customer relationships, financial strength, and ability to adapt to an evolving marketplace.

At Aluf Plastics, we foster a collaborative, fast-paced work environment where employees are empowered to make meaningful contributions and drive continuous improvement. We value integrity, teamwork, accountability, and customer satisfaction, recognizing that our people are the foundation of our continued success.

As we continue to expand our digital presence and online sales capabilities, we are seeking an experienced E-Commerce Manager to lead our e-commerce strategy, enhance customer experience, and help drive the continued growth and success of our digital business.

Position Summary

The E-Commerce Manager is responsible for developing, implementing, and managing the company's online sales strategy to drive revenue growth, increase brand awareness, and enhance customer experience. This position oversees the company's e-commerce platforms, digital product catalog, online merchandising, marketplace relationships, website performance, and digital marketing initiatives.

The E-Commerce Manager collaborates closely with Sales, Marketing, Customer Service, IT, Operations, and Product Management to optimize online sales channels and improve overall digital commerce performance.

Essential Duties and Responsibilities

• Develop & execute company's e-commerce strategy to increase online sales and profitability.
• Manage and maintain the company's e-commerce, ensuring accuracy of product information, pricing, inventory, and promotional content.
• Oversee online marketplaces and digital sales platforms.
• Optimize product listings, descriptions, images, and digital content to improve customer engagement and conversion rates.
• Analyze customer purchasing trends to recommend strategies to improve sales performance.
• Collaborate with IT to ensure website functionality, security, system integrations, and continuous improvements.
• Work closely with Operations and Customer Service to ensure efficient order fulfillment and customer satisfaction.
• Develop and manage the e-commerce budget and recommend investments that support business growth.
• Monitor competitor activity, industry trends, pricing, and emerging technologies.
• Maintain compliance with company policies, privacy regulations, and cybersecurity best practices.
• Prepare regular reports and presentations on e-commerce performance for executive leadership.
• Identify opportunities to improve processes, customer experience, and operational efficiency.
• Perform other duties as assigned.

Qualifications

Education

• Bachelor’S degree in marketing, Business Administration, E-Commerce, Digital Marketing, Communications, or a related field preferred.

Experience

• Five (5) or more years of experience managing e-commerce operations.
• Experience in manufacturing or business-to-business (B2B) sales preferred.
• Experience managing e-commerce platforms such as Sellercloud, Magento, WooCommerce, BigCommerce, or similar platforms preferred.
• Experience with ERP integration and inventory management systems is highly desirable.

Knowledge, Skills, and Abilities

• Strong understanding of e-commerce best practices and digital commerce strategies.
• Knowledge of SEO, SEM, email marketing, digital advertising, and online merchandising.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Ability to analyze data and make business recommendations.
• Excellent written and verbal communication skills.
• Advanced Microsoft Excel and Microsoft Office proficiency.
• Experience with Google Analytics or similar web analytics tools.
• Ability to manage multiple projects in a fast-paced environment.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently and collaboratively across departments.

Physical Requirements

• Ability to sit for extended periods while working on a computer.
• Occasionally lift to 25 pounds.
• Ability to travel occasionally for meetings, conferences, or customer visits.

Working Conditions

• Office environment with frequent computer use.
• Occasional travel may be required.
• Standard business hours with additional hours as needed to meet business objectives.

Performance Expectations

Success in this role will be measured by:

• Growth in online sales revenue.
• Customer satisfaction and retention.
• Accuracy of product information and online content.
• Timely execution of digital marketing initiatives.
• Achievement of departmental goals and KPIs.
• Collaboration with cross-functional teams.

Department Marketing

Reports To Vice President of Sales & Marketing (or Director of Sales & Marketing)

Disclaimer This job description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and qualifications. Management reserves the right to modify or assign