E-commerce Launch Specialist

The Archetype Strategy; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

The Archetype Strategy is seeking an E-commerce Launch Specialist to optimize and manage their dropshipping business through Shopify, TikTok Shop, and Facebook Shops. The role involves identifying high-demand products, setting up online stores, creating marketing strategies, and managing daily operations. Ideal candidates should have over two years of experience in managing Shopify stores, strong knowledge of social selling platforms, and excellent project management abilities. Position offers a dynamic opportunity to work directly with the founders to grow a scalable online business.

Qualifications

• 2+ years of experience launching and managing Shopify stores (dropshipping or private label preferred).
• Strong knowledge of TikTok Shop and/or Facebook Shops.
• Excellent written and verbal English skills.

Responsibilities

• Identify trending, high-demand products with solid margins.
• Design and build a high-converting Shopify store.
• Create a marketing strategy for TikTok and Facebook Shops.

Skills

Shopify store management

TikTok Shop knowledge

Product research

Supplier sourcing

Ad platforms understanding

Project management

Organic marketing

English proficiency

Job description

About the Role

We’re looking for a driven, experienced E-commerce Launch Specialist to set up, optimize, and manage our dropshipping business across Shopify, TikTok Shop, and Facebook Shops. This person will lead everything from product research and supplier sourcing to store setup, marketing strategy, and daily operations. You’ll work directly with the founders to build a profitable, scalable online business from the ground up.

Responsibilities

• Identify trending, high-demand products with solid margins.
• Recommend pricing and markup strategies.
• Design and build a high-converting Shopify store.
• Integrate payment gateways, apps, and sales channels (TikTok Shop, Facebook Shops).
• Write engaging product descriptions, upload images, and manage collections.
• Create a marketing strategy for TikTok and Facebook Shops.
• Develop engaging short‑form video content or coordinate with content creators.
• Set up ad campaigns and organic growth strategies.
• Implement order fulfillment workflows with suppliers.
• Set up analytics dashboards to track sales, ROI, and customer behavior.
• Recommend tools and apps to automate operations.
• Provide weekly reports on store performance, ad campaigns, and new opportunities.
• Communicate with founders to align strategy and priorities.

Required Skills & Qualifications

• 2+ years of experience launching and managing Shopify stores (dropshipping or private label preferred).
• Strong knowledge of TikTok Shop and/or Facebook Shops.
• Experience with product research and supplier sourcing.
• Understanding of ad platforms (Facebook Ads, TikTok Ads) and organic marketing.
• Excellent written and verbal English skills.
• Strong project management skills and attention to detail.

Preferred Skills (Nice to Have)

• Experience with creative content production (short videos, UGC).
• Knowledge of Shopify apps for upselling, reviews, and analytics.
• Familiarity with SEO, influencer marketing, or email marketing.