E‑commerce Email Marketing Lead: Klaviyo & Lifecycle

Hans Metal; United States; Remote; USD 70.000 - 110.000; Vollzeit

Zusammenfassung

Hans Metal is seeking an experienced E-Commerce Email Marketing Specialist to lead our email strategy, customer engagement, and retention programs. You will own Klaviyo-driven campaigns and automated flows, crafting personalized journeys that boost revenue and LTV across desktop and mobile.

Responsibilities include developing brand-consistent content, building segmentation strategies, executing campaigns, and driving continuous optimization through testing and analytics.

Qualifikationen

• 5+ years of professional experience in e-commerce email marketing.
• Strong hands-on experience with Klaviyo.
• Proven experience creating and managing automated email flows.
• Strong understanding of e-commerce customer lifecycle marketing.
• Experience with Shopify, WooCommerce, or other e-commerce platforms.
• Strong HTML/CSS editing skills for email templates.
• Graphic design experience and ability to independently create email creatives.
• Strong e-commerce copywriting skills.
• Experience with customer segmentation and personalization.
• Experience with A/B testing and email performance optimization.
• Strong analytical and problem-solving skills.
• Ability to understand data and translate it into actionable marketing strategies.
• Experience with push notification platforms such as PushEngage is an advantage.

Aufgaben

• Develop and execute the overall e-commerce email marketing strategy.
• Create email strategies that strengthen the brand and build long-term relationships with customers.
• Understand our target audience, customer behavior, needs, and preferences.
• Develop content that connects with the audience, builds engagement, and encourages repeat purchases.
• Ensure all communication reflects the brand's voice, positioning, and identity.
• Develop strategies around customer acquisition, engagement, retention, and reactivation.
• Create, manage, test, and optimize automated customer journeys across flows like Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back.
• Plan and execute regular email campaigns, including product launches, seasonal campaigns, and promotions.
• Write engaging and conversion-focused email copy with strong subject lines.
• Develop email calendars aligned with marketing, sales, promotions, and inventory objectives.
• Continuously test and improve campaign performance.
• Create and edit HTML-based email templates and ensure mobile responsiveness.
• Troubleshoot rendering issues and customize templates beyond standard templates.
• Design email creatives and banners with consistent branding.

Kenntnisse

Klaviyo

E-commerce email marketing

Automated flows

HTML/CSS editing

A/B testing

Analytics

Lifecycle marketing

Copywriting

Customer segmentation

PushEngage advantage

Tools

Shopify

WooCommerce

PushEngage

Photoshop

Illustrator

Canva

Figma

Jobbeschreibung

Hans Metal is seeking an experienced E-Commerce Email Marketing Specialist to lead our email strategy, customer engagement, and retention programs. You will own Klaviyo-driven campaigns and automated flows, crafting personalized journeys that boost revenue and LTV across desktop and mobile.

Responsibilities include developing brand-consistent content, building segmentation strategies, executing campaigns, and driving continuous optimization through testing and analytics.