DTC (Direct-to-Consumer) Website Analyst

conair; Stamford (CT); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous Paid Time Off Programs

Life & Disability Insurance

401k and company match

Free breakfast and lunch in the Stamford office

Job summary

A leading consumer goods company is seeking a DTC Web Analyst to enhance performance and reporting for its direct-to-consumer business. The ideal candidate will develop dashboards, analyze trends, and provide strategic insights to drive growth. This position requires a Bachelor's degree in a relevant field, 2+ years in ecommerce analytics, and proficiency in tools like Google Analytics and PowerBI. The role mandates on-site presence in Stamford, CT, Monday through Thursday, while offering flexible remote work on Fridays.

Qualifications

• 2+ years of experience in ecommerce, digital analytics, or DTC focused roles.
• Experience with web analytics platforms and dashboards.
• Strong communication skills for presenting insights.

Responsibilities

• Develop dashboards tracking DTC KPIs like revenue and conversion rate.
• Analyze site behavior and marketing channels for growth opportunities.
• Support testing initiatives and measure their impact.

Skills

Analytical thinking

Data interpretation

Dashboard creation

Ecommerce knowledge

Education

Bachelor’s degree in Analytics, Business, Marketing, Economics, or related field

Tools

Google Analytics

PowerBI

Excel

Job description

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes and accessories, cosmetic bags, and travel accessories.

Driven by a deep passion for innovation since 1959, Conair has introduced trendsetting products that keep the Company ahead of the competition. Today, Conair’s diversified portfolio spans both consumer and professional product lines sold in over 120 countries. Our family of brands includes Conair, Cuisinart, BaBylissPRO, and Scünci.

With more than 1,000 patents worldwide and a legacy of product excellence, Conair’s vision remains unchanged: to bring high-quality, innovative products into every household across the globe.

The DTC Web Analyst at Conair LLC plays a critical role in driving the performance, measurement, and optimization for the direct-to-consumer business. This role ensures data integrity, delivers comprehensive reporting, and transforms complex datasets into actionable business insights.

The ideal candidate is highly analytical, detail oriented , technically proficient with modern analytics platforms, and capable of translating data into clear, strategic recommendations that accelerate revenue growth .

Key Responsibilities

Ecommerce Performance & Reporting

Develop, automate, and maintain dashboards tracking core DTC KPIs including revenue, conversion rate, AOV, traffic, retention, and funnel performance.

Deliver daily, weekly, monthly, YoY, and executive level reporting to support business reviews and decision ‑ ‑ making.

Build projections and forecasts using historical data to support goal tracking and long - term ‑ planning.

Ensure data accuracy, consistency, and integrity across all reporting outputs.

Insights & Optimization

Identify trends, anomalies, and opportunities across site behavior, product performance, and marketing channels.

Conduct segmentation by customer, product category, channel, and on ‑ site behavior to uncover growth opportunities.

Analyze conversion paths, drop ‑ off points, and customer journeys to improve UX and reduce friction.

Translate insights into clear, actionable recommendations for DTC, Brand, and Marketing partners.

Analyze performance across paid media, social, SEO, email, and onsite merchandising efforts.

Monitor campaign and product l ‑ evel performance to inform optimization of spend, content, and targeting.

Support testing initiatives (A/B tests, UX tests, content tests) and measure incremental impact.

Partner with marketing teams to connect media performance to on ‑ site behavior and conversion outcomes.

Site Analytics & Technical Partnership

Troubleshoot analytics tracking issues and collaborate with IT / development teams on implementation and QA.

Support data governance best practices, including tagging, event tracking, and platform integrations.

Support onboarding of martech platforms with development team.

Leverage qualitative tools (heatmaps, session recordings, engagement metrics) to complement quantitative analysis.

Stay current on analytics tools, ecommerce trends, and emerging measurement technologies.

Qualifications

Required

Bachelor’s degree in Analytics, Business, Marketing, Economics, or a related field.

2+ years of experience in ecommerce, digital analytics, or DTC focused ‑ roles.

Experience with web analytics platforms (e.g., Google Analytics, PowerBI ).

Advanced Excel skills; experience with dashboards and data visualization tools.

Strong analytical thinking with the ability to communicate insights clearly to non ‑ technical stakeholders.

Preferred

Experience supporting a DTC ecommerce business or high volume ‑ ecommerce environment.

Familiarity with ecommerce platforms and MarTech stacks (e.g., Salesforce Commerce Cloud, Heap, media platforms).

Experience with UX analysis tools (heatmaps, session replays, experimentation platforms).

Working Conditions

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays

What we offer:

• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• EAP & Employee Wellness Programs
• Free breakfast and lunch in the Stamford office

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.