DTC Site Manager

L&R DISTRIBUTORS; United States; Remote; USD 90,000; Full time

Job summary

L&R Distributors is seeking a DTC Site Manager to lead our E-Commerce platforms. This role involves strategic direction, site management, and enhancing the customer journey. The ideal candidate will have extensive experience in E-Commerce, data analysis, and user experience, contributing to our growth in the beauty and cosmetics sector.

Benefits

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Employee Referral programs

Qualifications

• 5 years of experience in E-Commerce management.
• Strong understanding of E-Commerce platforms and web analytics.
• Exceptional analytical and problem-solving skills.

Responsibilities

• Oversee development and optimization of DTC E-Commerce websites.
• Manage weekly meetings with brand partners.
• Develop content strategy for product descriptions and marketing.

Skills

E-Commerce Management

Data Analysis

User Experience

Project Management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Tools

Shopify

WooCommerce

Web Analytics Tools

Job description

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L&R Distributors is a private equity owned, high growth company that is the leading beauty and cosmetics distributor in the U.S. With over 400 strategic suppliers and 40,000 SKU's in our distribution centers, we provide products across a wide range of categories including beauty, cosmetics, trial & travel, toys, school/home office, pet, home essentials and other general merchandise categories.

JOB SUMMARY

We are searching for a DTC Site Manager who will be responsible for the strategic direction, day-to-day management, and overall success of our Direct-to-Consumer E-Commerce platforms within the CPG industry. The DTC Site Manager will have expertise in E-Commerce, data analysis, and user experience. They will play a crucial role in driving sales and enhancing the customer journey on multiple DTC platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Site Management: Oversee the development, maintenance, and optimization of our DTC E-Commerce websites to ensure a seamless and user-friendly online shopping experience.
• Partner Relationship Management: Manage weekly meetings with brand partners, ensuring projects and KPI’s are being monitored, tracked and communicated to the team
• Product Merchandising: Collaborate with product and marketing teams to ensure the effective presentation of products, promotions, and merchandising strategies on the website.
• Content Strategy: Develop and implement a content strategy, including product descriptions, images, videos, and blog posts, to engage and educate customers.
• Inventory Management: Work closely with supply chain and operations teams to manage inventory levels and ensure product availability for online customers.
• Account Health: Monitor account health and ensure problems are corrected and problems are communicated to the team and actively fixed in a timely manner.
• Data Analysis: Utilize web analytics tools to track key performance indicators, identify trends, and generate insights for continuous improvement.
• Customer Experience: Enhance the overall customer experience by addressing customer inquiries, feedback, and concerns promptly and professionally.
• Security and Compliance: Ensure the website's security, privacy, and regulatory compliance are maintained.
• Conversion Rate Optimization: Analyze site traffic and user behavior to identify opportunities for improving conversion rates, including A/B testing and user feedback analysis.
• Process Improvement: Work with external brand teams and Director of E-Commerce to refine existing work streams and create new streamlined processes for the business with supporting SOP Documents

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Minimum of 5 years proven experience in E-Commerce management, preferably in the CPG or DTC industry.
• Strong understanding of E-Commerce platforms, user experience design, and web analytics.
• Proficiency in content management systems (e.g., Shopify, WooCommerce) and web analytics tools.
• Exceptional analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Excellent communication and interpersonal skills.
• Results-driven mindset with a passion for enhancing the customer journey

SALARY: $90,000

BENEFITS:

• Fully remote position
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Employee Referral programs

WORK SCHEDULE/HOURS

Monday through Friday 8:30 AM to 5:30 PM in the Central or Eastern time zone

TRAVEL: Minimal, based on business needs.

L&R Distributors provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management, Marketing, and Strategy/Planning

• Industries

  Retail Health and Personal Care Products and Online and Mail Order Retail

Referrals increase your chances of interviewing at L&R DISTRIBUTORS by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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