DTC Shopify Site Manager

Confidential; United States; Remote; USD 90,000; Full time

Job summary

A leading company is seeking a DTC Shopify Site Manager to oversee the strategic management of their e-commerce sites. This role focuses on optimizing user experience, managing brand partnerships, and driving sales within the CPG industry, requiring a balance of technical and managerial skills.

Benefits

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Employee Referral programs

Qualifications

• 3+ years in Shopify store management, preferably in CPG.
• Experience with content management systems and web analytics tools.
• Strong analytical and problem-solving skills.

Responsibilities

• Oversee development and optimization of Shopify sites.
• Manage inventory levels and ensure product availability.
• Enhance customer experience through data analysis and feedback.

Skills

Data analysis

User experience design

Project management

Communication

Education

Bachelor's degree in a related field

Tools

Google Analytics

Salsify

Job description

Our client is searching for a DTC Shopify Site Manager who will be responsible for the strategic direction, day-to-day management, and overall success of our Shopify Direct-to-Consumer e-commerce sites within the CPG industry. The Shopify Brand Manager’s expertise in Shopify systems, DTC e-commerce, data analysis, and user experience will play a crucial role in driving sales and enhancing the customer journey.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Site Management: Oversee the development, maintenance, and optimization of our Shopify website(s) to ensure a seamless and user-friendly online shopping experience.
• Brand Management: Manage weekly meetings with brand partner(s), ensuring projects and KPIs are being monitored, tracked, and communicated to the team.
• Site Merchandising: Collaborate with product and marketing teams to ensure the effective presentation of products, promotions, and merchandising strategies on the website.
• Content Strategy: Develop and implement a content strategy, including product descriptions, images, videos, and blog posts, to engage and educate customers.
• Inventory Management: Work closely with supply chain and operations teams to manage inventory levels and ensure product availability for online customers.
• Account Health: Monitor account health and ensure problems are corrected and problems are communicated to the team and actively fixed in a timely manner.
• Data Analysis: Utilize web analytics tools to track key performance indicators, identify trends, and generate insights for continuous improvement.
• Customer Experience: Enhance the overall customer experience by collaborating with Customer Service team, addressing customer feedback, and improving the site experience.
• Security and Compliance: Ensure the website's security, privacy, and regulatory compliance are maintained.
• Conversion Rate Optimization: Analyze site traffic and user behavior to identify opportunities for improving conversion rates, including A/B testing and user feedback analysis.
• Process Improvement: Work with external brand team(s) and Director of E-Commerce to refine existing work streams and create new streamlined processes for the business with supporting SOP Documents.

QUALIFICATIONS:

• Bachelors' degree in a related field or equivalent work experience. Website design, development or marketing certification is a plus.
• Proven experience (3+ years) in Shopify store management, preferably in the CPG industry.
• Strong understanding of e-commerce operations, front-end development, back-end Shopify tools and apps, and user experience design.
• Proficiency in content management systems (e.g., Salsify), traffic and attribution reporting, and web analytics tools (e.g., Google Analytics).
• Exceptional analytical and proactive problem-solving skills, using Excel and PowerBI.
• Strong project management and organizational abilities, Asana experience a plus.
• Excellent communication and client-facing interpersonal skills.
• Results-driven mindset with a passion for enhancing the customer journey.

SALARY: $90,000

BENEFITS:

• Fully remote position
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Employee Referral programs

WORK SCHEDULE/HOURS

Monday through Friday 8:30 AM to 5:30 PM in the Central or Eastern time zone

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management, Marketing, and Strategy/Planning

• Industries

  Retail Health and Personal Care Products and Online and Mail Order Retail

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Medical insurance

Vision insurance

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