DTC Merchandise Planner

Peter Millar; Milwaukee (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

Peter Millar seeks a DTC Merchandise Planner to partner with the Senior Manager of E-Commerce Planning. You will forecast demand, manage inventory, and support seasonal and launch planning across Digital, Merchandising, Design, and Supply Planning.

This role requires strong Excel skills, analytical judgment, and the ability to translate performance into actionable recommendations in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor's degree in Business, Finance, Analytics, or related field.
• 2–4 years of experience in merchandise or inventory planning.
• Experience analyzing sales, receipts, and product performance.
• Experience with ERP or business intelligence tools preferred.

Responsibilities

• Develop seasonal sales, margin, and inventory plans within targets.
• Update forecasts using performance data and business drivers.
• Maintain SKU-level forecasts for replenishment programs.
• Monitor sell-through, weeks of supply and inventory health.
• Analyze inventory across channels and recommend actions.
• Prepare planning materials for leadership reviews.

Skills

Advanced Excel

Forecasting

Data analysis

Cross-functional collab

Education

Bachelor's degree in Business/Finance/Analytics

Tools

ERP systems

BI tools

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.
We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.
The DTC Merchandise Planner serves as an analytical and execution-focused partner to the Senior Manager of E-Commerce Planning for Peter Millar’s direct-to-consumer e-commerce business. The role supports disciplined planning and inventory decisions by delivering accurate forecasts, timely insights, and coordinated follow-through across Digital, Merchandising, Design, Production, Supply Planning, Operations, and Site Operations. The ideal candidate combines strong analytical judgment with organization, attention to detail, and the ability to translate business performance into clear recommendations.

Essential Functions

• Support the development of seasonal sales, margin, inventory, and merchandise plans; maintain category-, style-, and SKU-level plans within approved financial and open-to-buy targets.
• Update weekly, monthly, and seasonal sales and demand forecasts using current performance, known business drivers, and aligned planning assumptions.
• Maintain SKU-level forecasts and recommended purchase quantities for Essentials and other replenishment programs for the DTC business, balancing product availability with inventory productivity.
• Measure and improve forecast accuracy by evaluating forecast performance, identifying sources of variance, and leveraging machine-learning or AI-generated forecasts alongside business judgment to refine demand plans and inventory recommendations.
• Track inbound receipts and purchase orders for the DTC business, coordinate follow-up with Supply Planning and Production, and elevate risks affecting launch dates, availability, or marketing priorities.
• Monitor sell-through, weeks of supply, in-stock rates, and product lifecycle performance; identify risks and opportunities and recommend actions.
• Analyze inventory across channels and recommend transfers, receipt adjustments, promotional actions, markdowns, and end-of-season strategies to maximize sales and improve company-wide sell-through.
• Evaluate historical and current performance by category, product, price point, size, and season, including recurring size analysis, to inform future plans and inventory decisions.
• Prepare recurring business reporting, forecast updates, scenario analyses, and planning materials for review with planning leadership and cross-functional partners.
• Partner with Site Operations and Digital teams to assess product and category performance and support initiatives that improve revenue, conversion, availability, and inventory productivity.
• Perform analysis and support for the brick and mortar store business as needed.
• Maintain accurate planning data, document assumptions and decisions, and execute approved inventory actions in a timely manner.

CORE COMPETENCIES

• Advanced Microsoft Excel skills, including experience using large data sets to build analyses, forecasts, and financial models.
• Strong analytical and financial acumen, with the ability to connect quantitative findings to practical business recommendations.
• High level of accuracy, accountability, organization, and attention to detail.
• Ability to prioritize multiple deadlines, respond to changing business needs, and follow through in a fast-paced, entrepreneurial environment.
• Strong problem-solving, written and verbal communication, and presentation skills.
• Ability to identify and clearly communicate risks, opportunities, assumptions, and recommended actions.
• Ability to build effective cross-functional relationships, work collaboratively, and manage individual responsibilities with limited supervision.

Education And Experience

• Bachelor’s degree in Business, Finance, Analytics, Data Science, or a related field, or equivalent relevant experience.
• 2-4 years of experience in merchandise planning, inventory planning, demand planning, or a related analytical role supporting an e-commerce or DTC business.
• Demonstrated experience analyzing sales, inventory, receipts, and product performance and translating findings into recommendations.
• Experience in apparel, footwear, luxury, or omnichannel retail preferred.
• Experience with merchandise planning, demand forecasting, ERP, or business intelligence systems preferred.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.