DTC Growth Lead

GUY FOX; San Diego (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

GUY FOX is seeking a growth-focused DTC Growth Lead to own and accelerate our e-commerce growth engine. You’ll work directly with the Co-Founder to scale Meta ads, launch TikTok, and optimize the entire customer journey. This is a hands-on role with ownership and direct access to leadership.

You will build strategies, execute campaigns, test relentlessly, and scale what works, while driving CAC, MER, ROAS, LTV, and AOV improvements across Shopify storefronts.

Qualifications

• 5+ years in DTC e-commerce growth or performance marketing.
• Proven track record of scaling revenue and customer acquisition for a consumer brand.
• Deep, hands-on expertise with Meta Ads Manager, including campaign management, creative testing, and budget optimization.
• Experience with TikTok Ads, TikTok Shop, or creator-driven commerce.
• Strong proficiency with Shopify, Klaviyo, and Triple Whale (or comparable attribution and analytics platforms).
• Demonstrated experience improving conversion rates through landing page testing, offer optimization, upsells, and A/B experimentation.
• Strong understanding of CAC, LTV, MER, ROAS, AOV, and e-commerce contribution margins.
• Ability to combine analytical decision-making with strong creative and marketing instincts.

Responsibilities

• Own Meta advertising strategy and execution from setup to scaling and reporting.
• Manage paid acquisition budgets with a focus on profitable, sustainable growth.
• Build and execute creative testing strategies across messaging, hooks, formats, audiences, and offers.
• Track and optimize CAC, MER, ROAS, LTV, and contribution margin.
• Identify new acquisition opportunities and continuously improve marketing efficiency.
• Launch and scale TikTok Ads and TikTok Shop; develop creator-driven commerce initiatives.

Skills

DTC growth

Meta Ads Manager

TikTok Ads

Creative testing

Budget optimization

A/B testing

CAC/LTV/ROAS understanding

Tools

Shopify

Klaviyo

Triple Whale

Job description

About GUY FOX

GUY FOX is a fast-growing, independent men's fragrance brand on a mission to make exceptional fragrance more approachable.

Founded in 2018, we've grown into a multimillion-dollar fragrance business with a strong direct-to-consumer presence and expanded retail distribution across the country.

We're looking to aggressively double our business in 2027, and we're hiring a hands-on, entrepreneurial DTC Growth Lead to help make it happen.

The Opportunity

We're looking for a growth-obsessed marketer who knows how to turn ambitious goals into measurable results.

You’ll work directly with our Co-Founder & CEO to own and accelerate our DTC growth engine, with a primary focus on scaling Meta, launching TikTok, and optimizing the entire e-commerce customer journey.

This is a hands-on role, not a traditional management position.

We don't need someone to oversee a team of marketers. We need someone who can build the strategy, get inside the platforms, execute campaigns, analyze the numbers, test relentlessly, and scale what works.

You’ll have meaningful ownership, direct access to leadership, and the opportunity to grow into a broader executive marketing role as GUY FOX scales.

What You’ll Own

Paid Media & Customer Acquisition

• Own Meta advertising strategy and execution, from campaign setup and optimization to scaling and reporting.
• Manage paid acquisition budgets with a focus on profitable, sustainable growth.
• Build and execute creative testing strategies across messaging, hooks, formats, audiences, and offers.
• Work with in-house marketing team to create and iterate different campaigns and strategy
• Track and optimize CAC, MER, ROAS, LTV, and contribution margin.
• Identify new acquisition opportunities and continuously improve marketing efficiency.

TikTok Growth & Commerce

• Build GUY FOX's TikTok growth strategy from the ground up.
• Launch and scale TikTok Ads and TikTok Shop.
• Develop creator, affiliate, and influencer-driven commerce initiatives.
• Collaborate with our creative and social teams to produce high-performing content.
• Test, learn, iterate, and build repeatable customer acquisition systems.

Conversion Rate Optimization & E-Commerce

• Own ongoing conversion rate optimization across our Shopify storefront.
• Develop and execute A/B tests across landing pages, product pages, and key conversion funnels.
• Test offers, bundles, upsells, cross-sells, and promotional strategies to increase AOV and revenue per visitor.
• Identify friction points throughout the customer journey and implement improvements.
• Collaborate with our creative team on landing page development, messaging, and on-site experiences.
• Develop growth forecasts, performance targets, and testing roadmaps.

Growth Strategy & Experimentation

• Work directly with the CEO to identify, prioritize, and execute high-impact growth opportunities.
• Build a disciplined experimentation process across creative, acquisition, conversion, and retention.
• Translate data into decisions and move quickly from insight to execution.
• Take ownership of growth outcomes, not just individual marketing activities.

Who We’re Looking For

Must-Haves

• 5+ years of experience in DTC e-commerce growth or performance marketing. DTC experience is a must.
• Proven track record of scaling revenue and customer acquisition for a consumer brand.
• Deep, hands-on expertise with Meta Ads Manager, including campaign management, creative testing, and budget optimization.
• Experience with TikTok Ads, TikTok Shop, or creator-driven commerce.
• Strong proficiency with Shopify, Klaviyo, and Triple Whale (or comparable attribution and analytics platforms).
• Demonstrated experience improving conversion rates through landing page testing, offer optimization, upsells, and A/B experimentation.
• Strong understanding of CAC, LTV, MER, ROAS, AOV, and e-commerce contribution margins.
• Ability to combine analytical decision-making with strong creative and marketing instincts.
• Comfortable operating independently, taking initiative, and executing without a large team.
• Entrepreneurial, resourceful, highly accountable, and genuinely excited about building a brand.
• Based in San Diego or willing to relocate for an in-person position.

Nice-to-Haves

• Experience scaling a DTC consumer brand through a significant growth phase.
• Background in fragrance, beauty, skincare, apparel, or lifestyle.
• Experience with a brand that operates across both DTC and wholesale channels, including an understanding of how retail distribution can create a halo effect on digital demand.
• Experience launching or scaling TikTok Shop and affiliate programs.
• Familiarity with Amazon advertising and marketplace growth.
• Experience working closely with founders at an entrepreneurial consumer brand.

Why GUY FOX?

Make a real impact. You’ll have direct ownership of growth initiatives and the ability to influence the trajectory of a rapidly growing brand.

Work directly with the founder. You’ll collaborate closely with our CEO on strategy, experimentation, and major growth decisions.

Build, don't just manage. This is an opportunity for someone who loves executing, testing ideas, and seeing their work translate into measurable business results.

A brand with momentum. We’ve established a strong foundation across DTC and retail, and we’re investing aggressively in our next stage of growth.

Opportunity to grow. As GUY FOX scales, this position has the potential to evolve into broader senior

We're looking for someone who knows how to make growth happen.