DTC E-Commerce Associate

The Bicycle Station; Columbus (IN); On-site; USD 42,000 - 62,000; Full time

Job summary

The Bicycle Station in Columbus, IN is seeking a DTC E-Commerce Associate to support and grow our direct-to-consumer online sales. You will maintain and update product listings, ensure accurate descriptions, pricing, and inventory across platforms, and help optimize the online shopping experience.

This on-site role offers opportunities to lead paid marketing across Facebook, Google, and Instagram. You will collaborate with the in-store team, track performance metrics, and help align digital and

Qualifications

• Experience with e-commerce platforms (Shopify/WooCommerce) and basic merchandising.
• Strong written communication for product descriptions and emails.
• Digital marketing knowledge including social media and promotions.
• Comfort with data entry, spreadsheets, and using reports to track performance.
• On-site work in Columbus, Indiana with occasional evenings/weekends.

Responsibilities

• Maintain and update product listings across e-commerce platforms.
• Ensure accurate descriptions, images, pricing, and inventory levels.
• Optimize the online shopping experience and assist with promotions.
• Gather customer feedback and align digital and in-store offerings.
• Lead paid marketing across Facebook, Google, Instagram, and more when needed.
• Regularly review performance metrics to identify opportunities to improve conversion and revenue.

Skills

E-commerce platforms

Written communication

Digital marketing

Data entry

Organizational skills

Cycling knowledge

Education

Associate degree

Business/Marketing education

Job description

Company Description The Bicycle Station is a locally owned bicycle shop located in Columbus, Indiana. We specialize in providing top-quality service, repairs, and custom bike builds to meet the diverse needs of our community. Our passion for cycling drives us to deliver exceptional customer experiences, whether through routine maintenance, complex repairs, or crafting personalized bicycles for our clients. We also share our knowledge and enthusiasm for biking through our https://www.youtube.com/@bicyclestation where we feature product reviews, race recaps, and behind-the-scenes looks at our work.

You’ll be working alongside Jesse, Chase, and Trey, who bring expertise, teamwork, and a shared passion for cycling to The Bicycle Station. Together, you'll help ensure that every bike leaving the shop is in peak condition and that customers receive outstanding service.

Role Description The DTC E-Commerce Associate is a full-time, on-site role based in Columbus, IN, focused on supporting and growing The Bicycle Station’s direct-to-consumer online sales ( thebicyclestation.com ). Day-to-day responsibilities include maintaining and updating product listings, ensuring accurate descriptions, images, pricing, and inventory levels across e-commerce platforms. This role also involves optimizing the online shopping experience, assisting with promotions, gathering customer feedback, and collaborating with the in-store team to align digital and in-person offerings. The DTC E-Commerce Associate will regularly review performance metrics to identify opportunities to improve conversion, customer satisfaction, and overall online revenue. In addition to managing the e-commerce site, this role will have the opportunity to lead paid marketing across Facebook, Google, Instagram, and more.

Qualifications

• Experience with e-commerce platforms (such as Shopify, WooCommerce, or similar) and basic understanding of online merchandising and order management.
• Strong written communication skills for creating clear product descriptions, customer emails, and website content.
• Digital marketing knowledge, including familiarity with social media, email marketing, and online promotions.
• Comfort with data entry, spreadsheets, and using reports to track inventory, sales, and customer trends.
• Organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines in a fast-paced retail environment.
• Interest in cycling and bike products, with willingness to learn about components, accessories, and apparel to better support customers.
• Associates Degree or equivalent; postsecondary education in business, marketing, or a related field is a plus.
• Ability to work on-site in Columbus, IN, including occasional evenings or weekends as business needs require.