DTC Content & Merchandising Specialist

HireTalent - Staffing & Recruiting Firm; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

A dynamic recruiting firm is seeking a DTC Content & Merchandising Specialist for a remote position. The role requires someone with at least 2 years of e-commerce experience, specifically with the SalesForce Commerce Cloud platform. The specialist will manage site merchandising, build content assets, and implement SEO strategies. Strong attention to detail and the ability to juggle multiple tasks are crucial. This is a contract position lasting 18 months, aimed at enhancing digital marketing and merchandising effectiveness.

Qualifications

• 2+ years of experience in e-commerce/DTC, digital merchandising, or digital marketing.
• Familiarity with digital marketing and site optimization.
• Proven experience working in the SalesForce Commerce Cloud platform.

Responsibilities

• Update and maintain category grids and product recommendations.
• Build content assets and schedule them according to planned site calendar.
• Implement SEO on-page and meta content.

Skills

Understanding of core e-commerce principles

Technical aptitude

Adaptability/Flexibility

Natural curiosity and willingness to learn

Strong attention to detail

Proficiency in prioritization

Basic HTML writing/editing

Education

Bachelor’s degree or equivalent

Tools

SalesForce Commerce Cloud

Job description

Job Title: DTC Content & Merchandising Specialist

Location: Remote (needs to work EST hours)

Duration: 18 months

Job Description

Site Merchandising + Product Launching (15 hrs / wk)

• Ongoing site merchandising: updating and maintaining category grids, product recommendations, on-site search optimizations and PDPs
• Refresh category pages at a weekly/biweekly/monthly cadence as determined by page priority or traffic to maintain newness on the website
• QA site weekly to identify and resolve issues with product images, attribution, and data (including product images, name, etc.); report to DTC Ops Manager for reconciliation & complete cleanup activities as needed
• Build, QA and launch new landing pages as needed for promotions, campaigns, or seasonal storytelling moments
• Complete pre-launch merchandising tasks for new items in SFCC platform and audit post-launch to ensure accuracy & orderability

Site Content + Marketing (15 hrs / wk)

• Build content assets in SFCC and schedule them according to planned site calendar; thoroughly QA all site content pieces prior to go-live.
• Build, QA and launch promotions according to planned cadence as determined by the calendar.
• Implement SEO on-page and meta content as handed off by eCommerce Marketing Manager

Skills

• Understanding of / proficiency in core foundational principles and best practices within ecommerce businesses/spaces, including but not limited to digital merchandising, digital marketing, search engine optimization, performance metrics, and site optimization
• Technical aptitude; comfort and familiarity working in ecommerce platforms and systems
• Adaptability/Flexibility – Openness and ability to change course or pivot when and where needed
• Natural curiosity and willingness to learn; proactive communicator with a “get it done” personality
• Strong attention to detail and organization skills
• Proficiency in prioritization and time management – Ability to juggle multiple tasks and projects simultaneously; ability to meet deadlines consistently
• Comfortable with basic html writing / editing (1+ years experience preferred)

Experience / Qualifications

• Bachelor’s degree or equivalent combination of education and experience
• 2+ years of experience working in SalesForce Commerce Cloud platform strongly preferred
• 2+ years of experience in e-commerce/DTC, digital merchandising, or digital marketing

Seniority Level

Associate

Employment Type

Contract

Job Function

Product Management, Production, and Strategy/Planning

Industries

Food and Beverage Retail, Food and Beverage Manufacturing, and Food and Beverage Services