DTC Community Engagement Lead

Versant Media; New York (NY); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

Versant Media in New York, NY is seeking a Community Specialist to oversee engagement strategy and day-to-day operations across the MS NOW platform. You will shape member experience, establish tone and voice, and partner with editorial, audience, and product teams to guide programming decisions.

The role requires independent judgment during fast-moving, politically sensitive conversations, with responsibility for moderation workflows, live events, and governance improvements.

Qualifications

• 3+ years of progressively responsible experience in community management, audience engagement, moderation strategy, digital media, or related fields.
• Demonstrated ability to exercise sound independent judgment and discretion in fast-moving or sensitive situations.
• Strong written communication skills with the ability to engage diverse audiences in a thoughtful, professional, and brand-aligned manner.
• Experience developing and managing community engagement initiatives, live programming, or operational workflows within a digital or membership-based environment.
• Ability to analyze engagement trends, synthesize community feedback, and provide actionable recommendations to cross-functional stakeholders and leadership.
• Proven ability to operate independently, manage competing priorities, and adapt in a dynamic, real-time news environment.
• Experience interpreting and applying community guidelines, policies, or moderation standards in nuanced situations.

Responsibilities

• Oversee daily community engagement strategy across comments, discussions, and member groups to foster a constructive and inclusive environment
• Independently manage member interactions, facilitate thoughtful discussion, and maintain a consistent community voice aligned with brand standards
• Develop and execute community programming initiatives, including prompts, discussions, AMAs, watch events, and live engagement experiences
• Lead real-time community engagement efforts during major news events and high-visibility moments, exercising discretion in sensitive situations
• Interpret and apply community guidelines to complex or ambiguous moderation issues, making independent decisions and escalating matters when appropriate
• Manage moderation workflows and partner with third-party vendors to optimize tools, processes, and enforcement standards
• Identify emerging community trends, sentiment patterns, and engagement opportunities, and provide recommendations to editorial, product, and audience teams
• Develop strategies to identify, cultivate, and retain highly engaged members and community advocates
• Analyze engagement metrics and prepare summaries, insights, and recommendations for the Director of Community and broader DTC leadership
• Recommend and implement improvements to community operations, workflows, onboarding materials, and governance practices
• Collaborate cross-functionally with editorial, product, audience, and customer support teams to support broader membership and engagement goals

Skills

Community management

Audience engagement

Moderation strategy

Written communication

Independent judgment

Tools

Moderation platforms

Job description

Versant Media in New York, NY is seeking a Community Specialist to oversee engagement strategy and day-to-day operations across the MS NOW platform. You will shape member experience, establish tone and voice, and partner with editorial, audience, and product teams to guide programming decisions.

The role requires independent judgment during fast-moving, politically sensitive conversations, with responsibility for moderation workflows, live events, and governance improvements.