DSP Strategist

My Amazon Guy; United States; À distance; USD 90 000 - 120 000; Plein temps

Résumé du poste

My Amazon Guy is a growing digital marketing agency that handles brand and performance campaigns. This role owns the planning, strategy, and oversight of programmatic display and performance campaigns within DSPs, translating insights into actionable strategies that drive business outcomes.

You will develop and execute DSP campaigns, collaborate with the DSP Manager, monitor performance, and work with cross-functional teams to ensure consistency and growth.

Qualifications

• 3-5 years of experience in brand management, digital marketing, or programmatic advertising strategy.
• Strong understanding of DSP platforms, programmatic media, and performance marketing principles.
• Excellent analytical skills with ability to translate data into actionable insights.
• Experience collaborating with cross-functional teams on integrated campaigns.
• Preferred: experience in e-commerce or DTC brand marketing.
• Familiarity with analytics tools such as Google Analytics, Looker, or Tableau.

Responsabilités

• Develop and execute DSP campaign strategies aligned with brand objectives and business goals
• Collaborate with the DSP Manager to optimize campaigns while staying on-brand
• Bridge brand vision and programmatic execution with insights on targeting, creatives, and messaging
• Monitor performance, analyze trends, and report actionable insights to stakeholders
• Work with cross-functional teams to ensure campaign consistency and effectiveness
• Identify opportunities for growth, testing, and innovation in programmatic channels

Connaissances

DSP platforms

Programmatic advertising

Performance marketing

Analytical skills

Cross-functional collaboration

Outils

Google Analytics

Looker

Tableau

Description du poste

About the role

My Amazon Guy is a growing digital marketing agency that handles brand and performance campaigns. This role owns the planning, strategy, and oversight of programmatic display and performance campaigns within DSPs, translating insights into actionable strategies that drive business outcomes.

What you'll do

• Develop and execute DSP campaign strategies aligned with brand objectives and business goals
• Collaborate with the DSP Manager to optimize campaigns while staying on-brand
• Bridge brand vision and programmatic execution with insights on targeting, creatives, and messaging
• Monitor performance, analyze trends, and report actionable insights to stakeholders
• Work with cross-functional teams to ensure campaign consistency and effectiveness
• Identify opportunities for growth, testing, and innovation in programmatic channels

What they're looking for

• 3-5 years of experience in brand management, digital marketing, or programmatic advertising strategy
• Strong understanding of DSP platforms, programmatic media, and performance marketing principles
• Excellent analytical skills with ability to translate data into actionable insights
• Experience collaborating with cross-functional teams on integrated campaigns
• Preferred: experience in e-commerce or DTC brand marketing
• Familiarity with analytics tools such as Google Analytics, Looker, or Tableau

For applicants in Nigeria

• The listing does not state a country-specific hiring region or time zone constraint beyond EST scheduling; confirm eligibility before interviewing
• Work schedule is in Eastern Standard Time (EST), Monday through Friday; ensure this aligns with your location
• Pay currency or salary range is not stated; verify during interview process
• The listing does not specify contractor vs employee status; clarify during hiring
• The listing is remote but does not explicitly exclude Nigeria; assess whether remote from Nigeria is supported with the employer