DSD Network Coordinator

Tortilla King LLC; Moundridge (KS); On-site; USD 70,000 - 100,000; Full time

Job summary

Tortilla King LLC is seeking a DSD Coordinator / Manager to build and manage a network of regional and independent distributors delivering consumer food products directly to retail stores. You will ensure routes perform effectively, accounts are serviced, and promotional programs are executed successfully, turning data into practical actions in the field.

The role requires hands-on DSD experience, strong analytical skills, and the ability to translate performance data into improvements that

Qualifications

• 3–8 years of experience in DSD, distribution management, or field sales within the consumer food industry.
• Direct experience managing regional and independent distributors, including knowledge of distributor economics and route ownership models.
• Strong analytical skills, with the ability to interpret sales data, develop reports, and recommend actionable improvements.
• Advanced Microsoft Excel skills.
• Familiarity with DSD receiving processes, route management software, and retail merchandising standards.
• Strong negotiation, communication, and relationship management skills.

Responsibilities

• Manage relationships with regional and independent DSD distributors throughout an assigned territory.
• Recruit, onboard, and develop distributor partners to expand market coverage and address geographic gaps.
• Conduct regular business reviews to evaluate route performance, account penetration, and sales results.
• Hold distributors accountable for service standards, including on-time delivery, order accuracy, and retail compliance.
• Resolve issues involving invoicing, returns, inventory, and account conflicts.
• Serve as the primary escalation point for distributor concerns.

Skills

DSD operations

Distributor management

Data analysis

Excel skills

Field sales

Negotiation

Education

Bachelor's degree in business or analytics

Tools

Power BI

Tableau

Job description

Company Description

Tortilla King LLC is a food manufacturing company specializing in the production of tortillas, tortilla chips, and salsas. The company focuses on delivering consistent quality products that support both retail and foodservice partners. Team members contribute directly to the reliability and safety of food products enjoyed by a wide range of customers. Tortilla King LLC offers a collaborative environment where operations, logistics, and quality assurance work closely together. The company values efficiency, safety, and continuous improvement in all aspects of manufacturing.

Role Description

The DSD Coordinator / Manager is responsible for building and managing a network of regional and independentdistributors that deliver consumer food products directly to retail. This role is the day-to-day operational linkbetween the company and its distributor partners – ensuring routes are performing, accounts are serviced, andpromotional programs are executed at store level. Strong data and analytical skills are essential; this role isexpected to use sales performance data to drive decisions, identify opportunities, and hold the networkaccountable to results. The right candidate understands how DSD networks operate, knows how to read thenumbers behind them, and can translate data into action in the field

DSD Coordinator / Manager – Food Distribution

About the Role

We are seeking a Direct Store Delivery (DSD) Coordinator / Manager to build and manage a network of regional and independent distributors delivering consumer food products directly to retail stores.

This role serves as the primary contact between the company and its distributor partners, ensuring routes perform effectively, retail accounts receive consistent service, and promotional programs are executed successfully. The ideal candidate combines hands-on DSD experience with strong analytical skills and can turn sales and operational data into practical actions that improve performance and drive growth.

Key Responsibilities

• Manage relationships with regional and independent DSD distributors throughout an assigned territory.
• Recruit, onboard, and develop distributor partners to expand market coverage and address geographic gaps.
• Conduct regular business reviews to evaluate route performance, account penetration, and sales results.
• Hold distributors accountable for service standards, including on-time delivery, order accuracy, and retail compliance.
• Resolve issues involving invoicing, returns, inventory, and account conflicts.
• Serve as the primary escalation point for distributor concerns.

Data Analysis and Performance Management

• Track and analyze key performance metrics, including on-time delivery, order fill rate, distribution points, sales velocity by SKU, and promotional sell-through.
• Build and maintain reports that provide visibility into distributor, route, and retail account performance.
• Identify sales trends, service gaps, and growth opportunities using performance data.
• Use findings to prioritize field visits, improve underperforming accounts, and recommend route or coverage changes.
• Provide management with regular performance updates, clear findings, and recommended actions.
• Monitor competitive activity and market trends, sharing relevant insights with sales and marketing teams.

Sales and Promotional Execution

• Coordinate promotional programs, new product launches, and seasonal priorities across the distributor network.
• Ensure timely execution of retail displays, shelf sets, and promotional pricing.
• Monitor promotional results and work with distributors to address execution gaps.
• Partner with sales and marketing teams to align distributor activities with company promotional calendars.

Retail Account Support

• Conduct regular store visits to verify product placement, inventory levels, merchandising standards, and promotional compliance.
• Build relationships with store managers and buyers to support product sales and resolve service issues.
• Identify missing product placements, out-of-stock items, and competitive threats, and coordinate corrective action with distributors.

Operations and Logistics

• Monitor delivery schedules and route structures to maintain efficient account coverage.
• Work with distributors to improve route sequencing and delivery frequency, reduce costs, and strengthen service.
• Maintain accurate distributor agreements, route assignments, and account coverage records.
• Ensure compliance with applicable food safety standards, product rotation requirements, and company policies.

Required Qualifications

• 3–8 years of experience in DSD, distribution management, or field sales within the consumer food industry.
• Direct experience managing regional and independent distributors, including knowledge of distributor economics and route ownership models.
• Strong analytical skills, with the ability to interpret sales data, develop reports, and recommend actionable improvements.
• Advanced Microsoft Excel skills.
• Demonstrated success executing retail promotional programs through a distributor network.
• Familiarity with DSD receiving processes, route management software, and retail merchandising standards.
• Strong negotiation, communication, and relationship management skills.
• Ability to hold distributor partners accountable to measurable performance expectations.
• Strong organizational skills and the ability to manage multiple accounts across a broad territory.
• Valid driver’s license and willingness to travel regularly within the assigned territory.

Preferred Qualifications

• Experience with Power BI, Tableau, or similar reporting and visualization tools.
• Experience with syndicated data sources such as IRI, Nielsen, or SPINS.
• Knowledge of food safety regulations and cold chain requirements.
• Bachelor’s degree in business, sales, analytics, or a related field; equivalent field experience will be considered.