Dorm Category Growth Lead

Lola Blankets; New York (NY, UT); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

21 days paid vacation + all federalhol

16 weeks paid birth parent leave; 8 ??

55% off Lola Blankets for friends and

Opportunities for career growth within

Job summary

Lola Blankets is seeking a Senior Manager, Dorm Category to own the dorm category and build a repeatable, seasonal playbook that scales with growth. You will map the college customer journey, define the go-to-market calendar, and partner across Marketing, Product, Creative, Ecommerce, Finance, Operations, and Retail to execute it.

You’ll translate insights about Gen Z college shoppers into compelling campaigns, product opportunities, and campus partnerships, while managing a cross-functional

Qualifications

• 5–7+ years in brand marketing, integrated marketing, category management, ecommerce, or business strategy.
• Experience building or growing a category, consumer segment, seasonal business, or emerging business unit.
• Strong understanding of Gen Z consumers, culture, social media, creators, and community-led marketing.
• Experience with highly seasonal businesses, back-to-school, retail, campus marketing, or youth-focused brands is a plus.
• Strong commercial instincts and comfort using performance data to make decisions.
• Demonstrated ability to manage complex cross-functional initiatives and execute against immovable seasonal deadlines.
• Comfortable operating with ambiguity, testing quickly, and building processes where they do not yet exist.
• Strong communicator who can turn category needs into clear briefs and actionable plans.
• Excited by the opportunity to build a new customer and occasion for Lola from the ground up.

Responsibilities

• Own the day-to-day growth plan for Lola’s Dorm category, translating goals and KPIs set with the Director of Emerging Categories & Markets into an actionable roadmap.
• Track performance across revenue, customer acquisition, conversion, product performance, channel mix, and other key metrics.
• Build a deep understanding of the Dorm customer, including both college students and parents or gift-givers, and identify how their behaviors differ from Lola’s core customer.
• Identify opportunities and performance gaps throughout the season and recommend actions to improve results.
• Capture learnings throughout each back-to-school cycle to build a stronger and more repeatable playbook year over year.

Skills

Brand marketing

Integrated marketing

Category management

Ecommerce

Consumer growth

Business strategy

Gen Z understanding

Cross-functional collaboration

Communication

Job description

Lola Blankets is seeking a Senior Manager, Dorm Category to own the dorm category and build a repeatable, seasonal playbook that scales with growth. You will map the college customer journey, define the go-to-market calendar, and partner across Marketing, Product, Creative, Ecommerce, Finance, Operations, and Retail to execute it.

You’ll translate insights about Gen Z college shoppers into compelling campaigns, product opportunities, and campus partnerships, while managing a cross-functional