Dog Ads Lead for Dog Rescue - Volunteer (unpaid)

Path of Hope Rescue; Spokane (WA); Remote; USD 10,000 - 60,000; Full time

Job summary

An established industry player is seeking a passionate and creative Dog Ads Squad Lead to guide a team in crafting compelling ads for adoptable dogs. This volunteer role focuses on increasing visibility and adoption rates through innovative content strategies and effective team collaboration. The ideal candidate will have strong leadership and communication skills, ensuring that every ad resonates with potential adopters while aligning with the Rescue's mission. If you are driven by a love for animals and possess a knack for creativity, this opportunity is perfect for you to make a meaningful impact in the community.

Qualifications

• Experience in content strategy and team leadership is essential.
• Strong communication and creativity skills are required.

Responsibilities

• Lead a team to create engaging ads for adoptable dogs.
• Oversee ad content and ensure accuracy and transparency.

Skills

Content Strategy

Data Analysis

Direct Sales

Editing

Google Suite

Sales Strategy and Planning

Team Leadership

Upselling

Writing

Ability to influence

Attention to detail

Communication

Conflict Resolution

Creativity

Critical thinking

Leadership

Planning

Task delegation

Verbal Communication

Visual Communication

Tools

Google Suite

Job description

Dog Ads Lead for Dog Rescue - Volunteer (unpaid)

Job Name: Dog Ads Lead for Dog Rescue - Volunteer (unpaid)

Job City - Spokane, WA

Job Location - Spokane, WA

Location: Fully Remote

Hours Required: 8 Hours/week

Compensation: Volunteer (unpaid)

Role Mission: Lead a creative team in crafting compelling, visually engaging ads that showcase adoptable dogs, driving awareness, connection, and increased adoption opportunities for the Rescue.

Summary: The Dog Ads Squad Lead will oversee a team responsible for creating impactful and visually compelling ads that highlight adoptable dogs and increase their visibility. This role ensures that the team collaborates effectively to craft engaging content that resonates with potential adopters, showcases each dog's unique personality, and aligns with the Rescue's mission and branding. The Dog Ads Squad Lead will guide the team in developing strategies to maximize the reach and effectiveness of these ads, ultimately driving higher adoption rates and fostering a deeper connection between the Rescue and the community.

Job Description:

The Dog Ads Squad Lead is responsible for overseeing the creation of engaging ads that effectively showcase the Rescue's adoptable dogs, with a focus on using accurate, up-to-date content and data. They act as the authority for dog-related information, ensuring that all raw foster content—such as photos, videos, and behavioral notes—is gathered regularly, with weekly updates when possible. They work closely with team leaders to approve any adoption-limiting factors, such as specific dog requirements, behavior or training notes, or health issues like medications or allergies. By staying informed on each dog's status, from intake to adoption, the Dog Ads Squad Lead ensures that every ad reflects the most current and transparent information. Special attention is given to long-term residents or dogs with medical or behavioral holds, allowing the team to brainstorm creative ways to showcase these dogs and increase their chances of finding homes.

In addition to managing the content, the Dog Ads Squad Lead plays a crucial role in developing and approving the final ads. They prioritize which dogs are advertised, collaborate with creatives (such as photographers, copywriters, and videographers) to craft well-marketed, eye-catching ads, and oversee the process from start to finish. They are responsible for signing off on all ads before they go live, ensuring that the information presented is complete, transparent, and aligned with the Rescue's branding and messaging. The Dog Ads Squad Lead also initiates and terminates ads in different geographical markets, monitoring platform analytics to gauge ad performance and adjusting strategies accordingly. Regular collaboration with other marketing leads is key, as the Dog Ads Squad Lead consistently works to explore additional adoption platforms, refine ad strategies, and ensure that each dog is presented in the most compelling way possible.

Hard Skills:

• Content Strategy
• Data Analysis
• Direct Sales
• Editing
• Google Suite
• Sales Strategy and Planning
• Team Leadership
• Upselling
• Writing

Soft Skills:

• Ability to influence
• Attention to detail
• Communication
• Conflict Resolution
• Creativity
• Critical thinking
• Leadership
• Planning
• Task delegation
• Verbal Communication
• Visual Communication