Divisional Marketing Director - Employee Benefits

Alliant; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a dynamic and expanding company as a Divisional Marketing Director in Employee Benefits. This role offers the opportunity to lead marketing and communications strategies, driving innovative solutions that enhance brand visibility and client engagement. As part of one of the largest insurance brokerage firms in the U.S., you will work closely with executive leadership and a talented team to shape the future of employee benefits solutions. If you are passionate about marketing, possess strong leadership skills, and thrive in a collaborative environment, this position is perfect for you. Explore a career that not only values your expertise but also fosters personal and professional growth.

Benefits

Competitive Financial Package

Comprehensive Employee Programs

Professional Development Opportunities

Qualifications

• 10+ years in marketing and communications with proven results.
• 5+ years in executive leadership roles.
• Experience in digital marketing and graphic design.

Responsibilities

• Directs marketing strategies and oversees communications for the Employee Benefits division.
• Collaborates with teams to optimize revenue and market share.
• Manages media relations and develops promotional campaigns.

Skills

Marketing Strategy

Digital Marketing

Public Relations

Brand Management

Communication Skills

Leadership

Market Research

Sales Enablement

Education

Bachelor's Degree in Business

Equivalent Experience

Tools

Salesforce

Adobe Creative Suite

Asana

Job description

Divisional Marketing Director - Employee Benefits

Wednesday, February 12, 2025

At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service, and our unique approach enables us to help clients stay resilient and turn change into opportunity. This position is a chance to join a dynamic, expanding company with prospects for individual and career growth.

As one of the 10 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide. More information is available at www.alliant.com.

SUMMARY

Plans and directs all aspects of the marketing and communications department for Alliant's Employee Benefits division; including marketing integration of brand, B2B, digital, creative, analytics, public relations, media, and communications strategies. Responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to executive leadership, key sales and operations stakeholders, and the marketing team. Directs and oversees internal and external communications activities associated with marketing and public relations. Directs and oversees communications programs and promotional campaigns that effectively describe and promote the organization and its services through various types of media. Ensures that all external communications result in positive public relations. Provides strategic guidance to top management regarding effective communications approaches.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; producing innovative solutions; communicating information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives and delivering results.
2. Plans and executes a marketing strategy for Alliant EB, defines objectives, identifies key success indicators, oversees marketing strategy implementation, measures results, and achieves successful outcomes.
3. Oversees all media relations including press releases, strategic relationships with insurance industry focused editors and writers, editorial placement, award submissions, and speaking opportunities.
4. Evaluates and authorizes all forms of communication regarding the division for release to the public.
5. Researches trends in the industry and activities of competitors, evaluates various inputs, and adjusts the organization's marketing and communication plans accordingly.
6. Collaborates closely with Producers and RFP Response teams to develop strategies that will optimize revenue, market share, and deliver measurable results.
7. Develops and continually improves the company’s brand strategy.
8. Prepares and manages all communications materials.
9. Provides marketing and communication expertise which increases sales and lead generation efforts.
10. Plans and directs marketing projects from start to finish.
11. Increases market awareness by developing and executing marketing plans for brokerage groups and directing promotional support.
12. Oversees social media marketing strategy and content marketing.
13. Remains highly responsive to and regularly engages with executive leadership and sales teams.
14. Promotes a culture of a sales-driven marketing organization.
15. Provides management oversight of entire marketing department staff to ensure a high level of execution through delegating, monitoring assignments and projects, mentoring, motivating, planning, appraising work performance, and initiating corrective actions if necessary.
16. Oversees and engages with graphic design team to create sales presentations, templates, brochures, and advertisements.
17. Prepares and administers an annual marketing and communications budget, schedules expenditures, analyzes variances, and revises budget numbers.
18. Manages media relations and develops contacts with media members and community leaders.
19. Creates and manages a calendar of events such as podcasts, webinars, conferences, and thought leadership contributions.
20. Manages the organization of sponsorships, conferences, trade shows, and major events.
21. Provides tools and materials to enable the sales team to function effectively.
22. Negotiates with media agencies and secures agreements on the production of promotional materials.
23. Actively supports the professional development of the marketing staff by providing mentorship, educational and experiential growth opportunities.
24. Provides tools and resources to enable the marketing team to execute and deliver.
25. Engages with outside marketing consultants, as needed.
26. Performs other duties as assigned.

QUALIFICATIONS
EDUCATION / EXPERIENCE

Bachelor's Degree in business, marketing, or communications, or equivalent combination of education and experience.

Ten (10) or more years of experience developing and driving marketing and communications strategies which integrate analytics, B2B, brand, and digital marketing with successful outcomes.

Five (5) or more years of executive-level leadership experience.

Experience which includes an increasing level of responsibilities in various aspects of marketing and communications; including digital marketing, graphic design, marketing automation, and public relations.

Experience with Salesforce or other customer relationship management software.

Experience with sales enablement, graphic design, and marketing campaign technologies (e.g., Seismic, Adobe Creative Suite, Asana).

Experience in the insurance industry as a high competency management stakeholder preferred.

SKILLS

Strong knowledge of all aspects of marketing and communications, including applying best practices.

Knowledge of market research, including knowledge of tools, techniques for collecting, collating, and analyzing information about existing or potential markets and market needs.

Knowledge of business and management principles involved in strategic planning, resource allocation, effective communication, leadership techniques, organizational methodologies, and coordination of people and resources.

Proficiency in all Microsoft applications including Word, PowerPoint, Excel, and Outlook.

Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Skill in conceptualizing innovative marketing strategies in support of business growth.

Excellent interpersonal, written, and oral communication skills.

Skill in talent management through motivating, developing, and directing employee work performance.

Ability to understand and express opposing points of view while maintaining positive working relationships.

Ability to interact diplomatically with diverse groups of individuals at all organizational levels.

Ability to work collaboratively and build strategic relationships with others.

Ability to develop objectives, evaluate effectiveness, and assess needs.

Ability to leverage technology to drive strategy.

Ability to manage a budget and work within the constraints of that budget.

#LI-REMOTE

#LI-AQ1

We are proud to provide comprehensive, high-quality employee programs to meet employees’ needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.

For immediate consideration for this position, please click on the “Apply Now" button.

Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status.

If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information.

For more information on Alliant Insurance Service's benefits, click here.