Divisional Marketing Director - Employee Benefits

Alliant Insurance Services; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Divisional Marketing Director in Employee Benefits, where you'll lead innovative marketing strategies and communications. This role offers the opportunity to shape the future of marketing within a dynamic organization that values growth and resilience. You'll collaborate with executive leadership to enhance brand visibility and drive sales through effective marketing initiatives. If you have a passion for strategic planning and a track record in marketing excellence, this is the perfect opportunity to make a significant impact in a thriving environment.

Benefits

Comprehensive Employee Programs

Competitive Financial Package

Remote Work Options

Qualifications

• 10+ years in marketing strategy with proven results.
• 5+ years of executive leadership experience required.
• Experience in digital marketing and public relations.

Responsibilities

• Plan and direct marketing strategies for the Employee Benefits division.
• Oversee media relations and promotional campaigns.
• Manage the marketing department staff and budget.

Skills

Marketing Strategy Development

Digital Marketing

Public Relations

Analytical Skills

Interpersonal Communication

Leadership

Education

Bachelor's Degree in Business, Marketing, or Communications

Tools

Salesforce

Adobe Creative Suite

Asana

Job description

Divisional Marketing Director - Employee Benefits

Wednesday, February 12, 2025

At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top-tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service. Our unique approach enables us to help clients stay resilient and turn change into opportunity. This position offers a chance to join a dynamic, expanding company with prospects for individual and career growth.

As one of the 10 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide. More information is available at www.alliant.com.

SUMMARY

Plans and directs all aspects of the marketing and communications department for Alliant's Employee Benefits division, including branding, B2B, digital, creative, analytics, public relations, media, and communications strategies. Responsible for evaluating and developing marketing strategies, planning and coordinating efforts, communicating plans to executive leadership, key stakeholders, and the marketing team. Oversees internal and external communications activities, promotional campaigns, and ensures positive public relations. Provides strategic guidance on effective communications approaches.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Contribute to marketing effectiveness by identifying issues, producing solutions, communicating pertinent information, recommending options, and implementing directives.
2. Develop and execute a marketing strategy for Alliant EB, define objectives, measure results, and ensure successful outcomes.
3. Oversee media relations, including press releases, relationships with industry editors, editorial placement, awards, and speaking opportunities.
4. Evaluate and approve all communication regarding the division for public release.
5. Research industry trends and competitors, adjust marketing and communication plans accordingly.
6. Collaborate with Producers and RFP Response teams to develop strategies that optimize revenue and market share.
7. Develop and improve the company’s brand strategy.
8. Prepare and manage all marketing and communication materials.
9. Increase sales and lead generation through marketing and communication expertise.
10. Plan and direct marketing projects from start to finish.
11. Enhance market awareness through marketing plans and promotional support.
12. Oversee social media and content marketing strategies.
13. Engage regularly with executive leadership and sales teams.
14. Promote a sales-driven marketing culture.
15. Manage the marketing department staff, including delegation, mentoring, and performance evaluation.
16. Oversee graphic design efforts for sales presentations, brochures, and advertisements.
17. Manage the marketing and communications budget, including expenditures and variances.
18. Develop media contacts and manage media relations.
19. Create and manage a calendar of events such as podcasts, webinars, and conferences.
20. Organize sponsorships, trade shows, and major events.
21. Provide tools and materials to support the sales team.
22. Negotiate with media agencies and oversee production of promotional materials.
23. Support professional development of marketing staff through mentorship and training.
24. Engage with outside marketing consultants as needed.
25. Perform other duties as assigned.

QUALIFICATIONS

EDUCATION / EXPERIENCE

• Bachelor's Degree in business, marketing, or communications, or equivalent experience.
• 10+ years developing and executing marketing strategies with successful outcomes.
• 5+ years of executive leadership experience.
• Experience with digital marketing, graphic design, marketing automation, and public relations.
• Experience with Salesforce or similar CRM software.
• Experience with sales enablement tools like Seismic, Adobe Creative Suite, Asana.
• Insurance industry experience is preferred.

SKILLS

• Strong knowledge of marketing and communications best practices.
• Knowledge of market research techniques and tools.
• Understanding of strategic planning, resource allocation, leadership, and organizational methodologies.
• Proficiency in Microsoft Office applications.
• Analytical and problem-solving skills.
• Innovative thinking for marketing strategies.
• Excellent interpersonal, written, and oral communication skills.
• Talent management and motivational skills.
• Diplomatic interaction with diverse groups.
• Ability to build strategic relationships.
• Objective development and effectiveness evaluation skills.
• Technological proficiency to support strategic initiatives.
• Budget management skills.

#LI-REMOTE

#LI-AQ1

We offer comprehensive, high-quality employee programs, including a competitive financial package. We encourage you to explore our offerings.

For immediate consideration, click the “Apply Now” button.

Alliant Insurance Services, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without discrimination based on race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or other protected categories.

If you need a reasonable accommodation during the employment process, contact our Career Center at 1-877-901-9473 with your request and contact info.

For more on Alliant Insurance Services' benefits, click here.