Division Marketing Leader — Homebuilding Growth

Sekisui House US, LLC | Richmond American Homes; Boise (ID); On-site; USD 110,000 - 145,000; Full time

Benefits offered by this job

Competitive compensation

Health & wellness benefits

401(k) retirement savings

Job summary

Sekisui House U.S., Inc. is seeking a Division Marketing Manager in Boise to lead marketing strategy and execution for a division, driving lead generation, brand visibility, and sales performance.

The role collaborates with Sales, Design, Construction, and Corporate Marketing to ensure consistent brand messaging and effective campaigns. The ideal candidate has 5+ years in marketing, preferably in homebuilding or real estate, with demonstrated leadership and budget management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of relevant marketing or field marketing experience.
• Experience in homebuilding, real estate, or residential development (preferred).
• Experience leading marketing initiatives for multi-location operations or divisions (preferred).
• Experience managing or mentoring marketing team members (preferred).

Responsibilities

• Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
• Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and alignment with corporate brand standards.
• Analyze market trends, competitive activity, and customer insights to inform marketing strategies and initiatives.
• Oversee the planning and execution of events, community outreach programs, and promotional activities within the division.
• Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
• Provide guidance, coaching, and mentorship to marketing team members and support staff.
• Manage marketing budgets, timelines, and resources to ensure efficient execution of initiatives.
• Influence stakeholders across functions to adopt new marketing practices, approaches, and tools.
• Address complex marketing challenges that require analysis, cross-team coordination, and strategic problem-solving.

Skills

Strategic marketing planning

Cross-functional collaboration

Leadership & mentorship

Budget management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing technology

Job description

Sekisui House U.S., Inc. is seeking a Division Marketing Manager in Boise to lead marketing strategy and execution for a division, driving lead generation, brand visibility, and sales performance.

The role collaborates with Sales, Design, Construction, and Corporate Marketing to ensure consistent brand messaging and effective campaigns. The ideal candidate has 5+ years in marketing, preferably in homebuilding or real estate, with demonstrated leadership and budget management.