District Storyteller & Brand Ambassador

Pendleton County School District; Falmouth (KY); On-site; USD 42,000 - 66,000; Full time

Job summary

Pendleton County School District is seeking a Community Relations Coordinator to lead storytelling and brand management across the district. You will craft engaging content celebrating student achievement, staff excellence, and partnerships, ensuring timely, accurate communication to families, staff, students, media, and the public.

The role requires strategic planning, a strong writing background, and the ability to manage multiple projects, events, and platforms.

Qualifications

• Bachelor’s degree in communications, public relations, or journalism.
• Demonstrated success in storytelling, content creation, public relations, marketing, journalism, or a related role.
• Excellent writing, editing, photography, videography, digital media, and interpersonal communication skills.
• Experience managing websites and social media platforms and producing engaging content for varied audiences.
• Knowledge of public education, school communities, and Pendleton County Schools preferred.
• Ability to work a flexible schedule, including occasional evenings and weekends.

Responsibilities

• Develop and implement a districtwide communications and storytelling plan aligned with the district’s mission, priorities, and goals.
• Maintain a visible presence in schools, classrooms, extracurricular programs, and community events to proactively identify stories that demonstrate student success, staff excellence, innovation, service, and district pride.
• Create and publish high-quality written, photographic, video, graphic, and digital content for district and school websites, social media, newsletters, presentations, print publications, and other communication channels.
• Manage the district’s official website news feed and social media platforms, maintaining a consistent, active, engaging, and professional presence.
• Build and protect a clear, recognizable district brand by ensuring consistency in voice, key messages, visual identity, and quality across all platforms.
• Develop purposeful story campaigns that reinforce the district’s accomplishments, values, priorities, and positive impact on students and the community.
• Establish regular systems for principals, teachers, coaches, sponsors, departments, students, to submit and develop story ideas.
• Partner with school and district leaders to prepare accurate, timely, accessible, and audience-appropriate communications for families, staff, students, media, and the public.
• Build productive relationships with local and regional media; prepare news releases, media pitches, feature ideas, talking points, press materials, and responses approved by the superintendent or designee.
• Monitor media coverage, public feedback, and digital engagement to identify communication opportunities, misinformation, emerging concerns, and timely stories.
• Support emergency and crisis communication as a member of the district emergency management team, ensuring information is accurate, coordinated, timely, and consistent.
• Promote authentic two-way communication by gathering stakeholder feedback and recommending improvements to district communication practices.
• Track communication performance using appropriate measures, including story volume, media coverage, website traffic, audience reach, engagement, and stakeholder feedback; provide regular reports to the superintendent and monthly updates to the Board of Education.
• Maintain organized photo, video, story, media-contact, and communications archives in accordance with district procedures.
• Attend school, district, community, evening, weekend, and out-of-district events as assigned.
• Maintain confidentiality; follow applicable laws, board policies, student privacy requirements, copyright rules, media-release procedures, and professional ethics.
• Demonstrate regular attendance, punctuality, initiative, professionalism, and responsiveness.
• Perform other duties as assigned by the superintendent or designee.

Skills

Storytelling

Content creation

Public relations

Marketing

Journalism

Interpersonal communication

Social media management

Photography

Videography

Education

Bachelor's degree in communications

Job description

Pendleton County School District is seeking a Community Relations Coordinator to lead storytelling and brand management across the district. You will craft engaging content celebrating student achievement, staff excellence, and partnerships, ensuring timely, accurate communication to families, staff, students, media, and the public.

The role requires strategic planning, a strong writing background, and the ability to manage multiple projects, events, and platforms.