District PT Leader: Build Teams, Elevate Revenue

Crunch Fitness; San Clemente (CA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a high-energy District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This multi-unit leadership role focuses on developing people, driving PT production, and delivering an unforgettable member experience.

If you love coaching and building strong PT teams, this is your next move in a fast-paced environment with a focus on results and culture.

Qualifications

• 2-4+ years of PT leadership, ideally multi-unit or high-volume.
• Strong ability to coach, develop, and motivate PT teams.
• Expertise in PT sales systems, onboarding, and performance management.
• High accountability, strong organization, and excellent communication.
• Ability to manage complex operations across multiple locations.
• Comfortable working a structured, high-visibility schedule with weekend availability.

Responsibilities

• Recruit, develop, and manage PTMs, APTMs, and Personal Trainers.
• Train leaders on interviewing, scorecards, and practical assessments.
• Build marketing and social media programs to promote trainers and drive engagement.
• Manage and coach on hiring platform for recruiting and onboarding.
• Deliver all phases of New Hire Onboarding, including Vision Training.
• Teach KO scripting, 4-Step Close, Anatomy of a Great Session, and sales techniques.
• Ensure trainers stay current and deliver exceptional sessions.
• Train staff on conversions, referrals, floor pulls, and PT sales systems.
• Drive district PT production using the PT Playbook.
• Support clubs during Closeout Week and when revenue falls behind.
• Set goals, monitor KPIs, and ensure monthly hiring needs are met.
• Assist with KOs, T.O.s, booking sessions, and PT sales support.
• Lead PTM Coaching Cycles and ensure weekly execution.
• Manage Enhance platform, client feedback, Yelp/Google reviews.
• Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards.
• Lead PT community initiatives to drive engagement and retention.
• Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms.
• Coach leaders through growth paths and hold weekly performance meetings.
• Manage PT schedules, employee relations, and disciplinary actions.
• Support cleaning protocols and Group Exercise standards.
• Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals.

Skills

Coaching

People development

PT sales systems

Onboarding

Performance management

Accountability

Organization

Communication

Operations leadership

Weekend availability

Job description

Crunch Fitness is seeking a high-energy District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This multi-unit leadership role focuses on developing people, driving PT production, and delivering an unforgettable member experience.

If you love coaching and building strong PT teams, this is your next move in a fast-paced environment with a focus on results and culture.