District Personal Training Leader: Build Teams & Revenue

Crunch Fitness; Vista (CA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This multi-unit leadership role focuses on developing people, driving production, and delivering an unforgettable member experience.

You will coach PT teams, manage recruitment and onboarding, drive PT revenue, and ensure high-quality service across clubs, with a demanding, high-visibility schedule including weekends.

Qualifications

• 2-4+ years of PT leadership, ideally multi-unit or high-volume.
• Proven ability to coach, develop, and motivate PT teams.
• Expertise in PT sales systems, onboarding, and performance management.
• Strong organizational skills and excellent communication.
• Ability to manage operations across multiple locations.

Responsibilities

• Recruiting & Talent Development - Build your PT Bench: Hire, develop, and manage PTMs, APTMs, and Personal Trainers; Train leaders on interviewing, scorecards, and practical assessments; Build marketing and social media programs to promote trainers and drive engagement; Manage and coach on hiring platform for recruiting and onboarding.
• Onboarding & Training - You set the tone for every new hire: Deliver all phases of New Hire Onboarding, including Vision Training; Teach KO scripting, 4-Step Close, Anatomy of a Great Session, and sales techniques; Ensure trainers stay current on industry standards and deliver exceptional sessions; Train staff on conversions, referrals, floor pulls, and PT sales systems.
• Production & Revenue Management - Your district’s PT revenue is your scoreboard: Drive district PT production using the PT Playbook; Support clubs during Closeout Week and when revenue falls behind; Set goals, monitor KPIs, and ensure monthly hiring needs are met; Assist with KOs, T.O.s, booking sessions, and PT sales support.
• Member Experience & Retention - You elevate the Crunch vibe across all clubs: Lead PTM Coaching Cycles and ensure weekly execution; Manage Enhance platform, client feedback, Yelp/Google reviews; Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards; Lead PT community initiatives to drive engagement and retention.
• Leadership & Operations - You build leaders who build leaders: Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms; Coach leaders through growth paths and hold weekly performance meetings; Manage PT schedules, employee relations, and disciplinary actions; Support cleaning protocols and Group Exercise standards; Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals.

Skills

PT leadership

Coaching

Sales systems

Operations management

Communication

Job description

Crunch Fitness is seeking a District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This multi-unit leadership role focuses on developing people, driving production, and delivering an unforgettable member experience.

You will coach PT teams, manage recruitment and onboarding, drive PT revenue, and ensure high-quality service across clubs, with a demanding, high-visibility schedule including weekends.