Personal Training Manager: Lead, Coach & Grow PT Business

Crunch - Bay Area; Alameda (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Paid time off

Training & development

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Job summary

Crunch Fitness is seeking a driven Personal Training Manager in the Bay Area to lead a PT team and grow personal training revenue. You will coach trainers, close new PT clients, and deliver exceptional member experiences on the gym floor.

You’ll manage schedules, build a high-performing team, and drive results across client retention, onboarding, and program quality. This is a hands-on leadership role in a dynamic club.

Qualifications

• Strong personal training knowledge and experience in fitness programming are essential.
• Excellent communication and relationship-building abilities are required.
• Proven sales and closing skills with a track record of meeting targets.
• Experience coaching or developing a team is preferred.

Responsibilities

• Grow the business by driving new Personal Training sales and member engagement.
• Develop the team by recruiting, training, coaching, and building a culture of accountability.
• Deliver exceptional member experiences from initial consultation through ongoing fitness journeys.
• Lead CrunchOne Kickoffs and directly generate new Personal Training clients.
• Coach trainers on sales, consultations, programming, client retention, and engagement.
• Recruit, onboard, train, and develop a high-performing PT team.
• Manage schedules, resources, and KPIs to meet business needs.
• Ensure safe, effective, outcomes-focused training for clients.

Skills

Personal Training

Sales & closing

Communication

Leadership

KPIs & performance

Coaching

Education

Bachelor's degree preferred

CPR/AED certification

PT certifications (ACSM/ACE/NASM etc)

Tools

ABC/Datatrak

Crunch U

Styku

dotFIT

Job description

Crunch Fitness is seeking a driven Personal Training Manager in the Bay Area to lead a PT team and grow personal training revenue. You will coach trainers, close new PT clients, and deliver exceptional member experiences on the gym floor.

You’ll manage schedules, build a high-performing team, and drive results across client retention, onboarding, and program quality. This is a hands-on leadership role in a dynamic club.