District Development Representative - Kansas City

Treace Medical Concepts, Inc.; Kansas City (MO); On-site; USD 95,000 - 135,000; Full time

Job summary

Treace Medical Concepts, Inc. is seeking a District Development Representative to identify market expansion opportunities, educate customers on the Lapiplasty System, and drive adoption within a designated district.

You will build trusted relationships with surgeons, hospital administrators, and distributors while coordinating with sales and marketing teams to meet revenue targets. You will conduct market research, develop accelerator strategies, and support product launches through

Qualifications

• Strong clinical product knowledge with experience in commercialization and customer engagement.
• Excellent communication and presentation skills to effectively engage with surgeons and healthcare professionals
• Experienced negotiation skills with the ability to influence at all levels
• Demonstrated ability to build and maintain relationships with key stakeholders, clinicians, customers, and influence decision-making
• Ability to collaborate with regional sales teams, sales leadership, and cross-functional corporate partners to drive market activation and expansion, ensuring alignment with business goals.
• Strategic thinking and analytical skills to develop effective market development plans
• Clear and compelling communication style, whether verbal, written, or presentation

Responsibilities

• Serve as a credible and trusted market subject matter expert, representing the interests of both TMC and its customers.
• Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
• Partner with Sales/Sales Leadership to develop target market development and acceleration strategies aligned with business goals to expand existing customer base and drive new surgeon acquisition with new and existing products.
• Partner with individual Sales Representatives across the team’s district on effective selling strategies for new products.
• Facilitate communication and collaboration from beginning to end with the Sales Representatives supported. Ensuring there are clear lines of responsibilities between the teams.
• Collaborate with product management and marketing teams to support launch plans for new products.
• Utilize product messaging and positioning to effectively communicate the value proposition to customers.
• Collaborate with Medical Education to support the execution of educational programs, including clinical training, webinars, and conferences to promote product adoption.
• Establish and maintain strong relationships with key customers, including physicians, surgeons, hospital administrators, and distributors.
• Identify, create and foster new customer leads and relationships in order to create interest and accelerate growth in new products offered.
• Conduct surgeon visits to understand their needs, address concerns, and work to resolve concerns in collaboration with internal technical teams.
• Identify and develop sales leads to generate new business opportunities.
• Partners with Product Marketing and Sales Training to provide sales teams with in-depth product knowledge and clinical data to effectively present the product.
• Develop sales tools and materials to support customer interactions and presentations.
• Maintain strong communications and feedback loops to District Sales Manager (DSM) as well as Regional Vice President (RVP). This could include: activities, partnership, challenges, achievements, market trends, competitor insights, etc.
• Establish and measure performance metrics for market uptake and to ensure long-term customer retention.
• Ensure compliance with company policies, quality systems, and regulatory requirements.
• Provide feedback and suggestions on different ways of working, structure, etc for this role.
• Other duties as needed.

Skills

Clinical product knowledge

Communication skills

Negotiation

Relationship building

Strategic thinking

Analytical skills

Education

Bachelor’s degree in Life Sciences or Business

MBA preferred

Job description

Treace’s mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty® System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers’ expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.

Job Description

POSITION SUMMARY:

The District Development Representative will drive business growth by identifying market expansion opportunities, targeting new customers within a specific market, and executing market development aspects of the commercial plans, in collaboration with the Sales and Marketing Teams. The position will build relationships with key potential customers, educate them on the product's benefits, and drive adoption and utilization to achieve or exceed revenue targets (of new products) within a designated district.

PRIMARY DUTIES & RESPONSIBILTIES:

• Serve as a credible and trusted market subject matter expert, representing the interests of both TMC and its customers.
• Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
• Partner with Sales/Sales Leadership to develop target market development and acceleration strategies aligned with business goals to expand existing customer base and drive new surgeon acquisition with new and existing products.
• Partner with individual Sales Representatives across the team’s district on effective selling strategies for new products.
• Facilitate communication and collaboration from beginning to end with the Sales Representatives supported. Ensuring there are clear lines of responsibilities between the teams.
• Collaborate with product management and marketing teams to support launch plans for new products.
• Utilize product messaging and positioning to effectively communicate the value proposition to customers.
• Collaborate with Medical Education to support the execution of educational programs, including clinical training, webinars, and conferences to promote product adoption.
• Establish and maintain strong relationships with key customers, including physicians, surgeons, hospital administrators, and distributors.
• Identify, create and foster new customer leads and relationships in order to create interest and accelerate growth in new products offered.
• Conduct surgeon visits to understand their needs, address concerns, and work to resolve concerns in collaboration with internal technical teams.
• Identify and develop sales leads to generate new business opportunities.
• Partners with Product Marketing and Sales Training to provide sales teams with in-depth product knowledge and clinical data to effectively present the product.
• Develop sales tools and materials to support customer interactions and presentations.
• Maintain strong communications and feedback loops to District Sales Manager (DSM) as well as Regional Vice President (RVP). This could include: activities, partnership, challenges, achievements, market trends, competitor insights, etc.
• Establish and measure performance metrics for market uptake and to ensure long-term customer retention.
• Ensure compliance with company policies, quality systems, and regulatory requirements.
• Provide feedback and suggestions on different ways of working, structure, etc for this role.
• Other duties as needed.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong clinical product knowledge with experience in commercialization and customer engagement
• Excellent communication and presentation skills to effectively engage with surgeons and healthcare professionals
• Experienced negotiation skills with the ability to influence at all levels
• Demonstrated ability to build and maintain relationships with key stakeholders, clinicians, customers, and influence decision-making
• Ability to collaborate with regional sales teams, sales leadership, and cross-functional corporate partners to drive market activation and expansion, ensuring alignment with business goals.
• Strategic thinking and analytical skills to develop effective market development plans
• Clear and compelling communication style, whether verbal, written, or presentation

EDUCATION & EXPERIENCE REQUIREMENTS:

• 5 years of related experience in market development, customer success or similar sales/marketing role in the medical device industry (orthopedic – foot and ankle preferred)
• Bachelor’s degree in Life Sciences, Business or a related field required. Master’s | MBA preferred.
• Experience developing a new market, i.e. implementation of key tactics, execution and performance tracking.
• This position is required to travel 50+% of the time.

Additional Information

WORK ENVIRONMENT:

This job operates in the field (hospital)/or a home environment. This role routinely uses standard office equipment such as computers, phones, iPad, etc. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

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