District Business Manager - Northeast Region

Brunswick Boat Group; Boston (MA); On-site; USD 85,000 - 124,000; Full time

Benefits offered by this job

401(k) plan with company match

Health benefits

Paid time off

Wellness Program

Product purchase discounts

Job summary

Brunswick Corporation seeks a District Business Manager to drive sales for Bayliner, Trophy, and Heyday across the Northeast region. You will determine dealer locations, coach dealers, and achieve sales forecasts through territory management and strong marketing support.

The role requires 70–80% travel and residence within the territory or nearby. Strong Excel/PowerPoint skills, relationship building, and strategic planning are essential.

Qualifications

• Bachelor’s degree preferred.
• Minimum of 5 years in sales or sales management, preferably in marine or power sports.
• Experience managing distribution channels and dealer networks.
• Experience with territory management and customer call planning.
• Willingness to travel up to 70–80% and passport readiness.

Responsibilities

• Direct sales responsibility for brands within the assigned territory.
• Meet or exceed sales objectives while maintaining gross margins.
• Establish and manage yearly dealer sales targets and provide forecasts.
• Plan and execute territory sales plans and strategies.
• Manage dealer network to optimize sales coverage and address underperforming dealers.
• Develop dealer-specific marketing plans and train dealers as needed.
• Coordinate product materials, catalogs, and event participation.
• Monitor dealer CSI and NPS scores with internal teams.
• Collaborate with Mercury Marine and other Brunswick units.
• Provide timely competitive information.

Skills

Sales management

Dealer networks

Territory management

Customer call planning

Interpersonal skills

Presentation skills

Financial statements

Problem solving

Time management

Travel readiness

Passport required

Education

Bachelor’s degree preferred

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview

Bayliner, Trophy & Heyday, a leading manufacturer of recreational fiberglass boats, has an opening for a District Business Manager. This individual will be responsible for determining the right strategic dealer locations for each brand, executing boat sales to achieve budgeted goals, and building profitable market share in a designated territory through active territory management and dealer marketing support. The position has direct responsibility for all product sales, training, and achieving sales forecasts within their region.

This role will support the Northeast territory, beginning in Northern Virginia and extending through West Virginia, Ohio, and Eastern Canada. The position requires approximately 70%–80% travel, with travel demands ebbing and flowing throughout the year based on business needs, dealer visits, and boat show schedules, resulting in some quarters requiring heavier travel than others. The ideal candidate will reside within the territory or within a reasonable commuting distance to effectively support the region.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions

• Direct sales responsibility for brands within assigned sales territory
• Meet or exceed sales objectives while maintaining acceptable gross margins.
• Establish and manage yearly dealer sales targets and provide the company with accurate sales and inventory forecasts.
• Plan and execute territory sales plans and strategies as part of overall company strategy.
• Ensure deadlines are met for sales and service agreement, annual planning targets and order dates.
• Manages the strategic direction of the brands' dealer network within territory to optimize sales coverage which includes identification of white space distribution opportunities and underperforming dealerships and development of strategies to correct underperforming dealers.
• Establish and maximize strong dealer and customer relationships.
• Assist brands in product development, pricing and retail and wholesale incentive programs.
• Carry-out brand-specific training programs for dealers when required.
• Provide input into product materials, including catalogs, brochures, website content, boat shows and other marketing events.
• Assist brands and dealers with event planning and execution, including boat shows, dealer open-houses and other like events.
• Create dealer-specific marketing plans for each territory in the region. This also may include teaching the dealer how to maximize investment through e-marketing, etc.
• Work with our internal customer service team to monitor and improve the dealers CSI and NPS scores.
• Support communication across Brunswick business units, particularly Mercury Marine and other Brunswick boat companies.
• Provide company with accurate and timely competitive information.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications

• Bachelor’s degree preferred.
• Minimum of 5 years in sales or sales management, preferably in the marine or power sports industry.
• Demonstrated experience in managing distribution channels and dealer networks.
• Experience with territory management and customer call planning.
• Strong computer skills, including proficiency in Microsoft Excel, Word, and PowerPoint -- e-marketing skills a plus.
• Excellent interpersonal, communication and presentation skills.
• Understanding of basic financial statements (Income, Balance Sheet, Cash Flow.)
• Proficiency with problem analysis and resolution at both strategic and functional level.
• Ability to organize and manage multiple priorities.
• Willingness to travel up to 70% -80%.
• Valid passport required or willingness to obtain one upon hire.

Why Brunswick

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Brunswick

Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.

The anticipated pay range for this position is $84,500 to $123,900 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for a short-term incentive program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.

Next is Now!

Brunswick is an Equal Opportunity Employer

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.