Regional Business Director
Brunswick
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Benefits offered by this job
Job summary
Brunswick, a global marine leader, is seeking a Senior Business Development Manager to drive regional growth by acquiring, developing, and retaining dealer networks across the southeastern US. You will lead and coach in-market BDMs, ensuring strong field execution and accountable progress toward revenue and margin objectives.
You will collaborate with the Mercury OEM team, monitor market trends, and resolve dealer issues in real time, while reporting to leadership on competitive dynamics.
Qualifications
- Bachelor’s degree is preferred or required depending on candidate.
- Demonstrated track record of exceptional sales performance with dealers or similar networks.
- Strong verbal and written communication skills across diverse stakeholders.
- Ability to develop and coach field teams toward regional goals.
- Experience with budgeting and P&L responsibilities in a sales context.
Responsibilities
- Manage day-to-day activities of assigned Business Development Managers and drive regional goals.
- Develop and implement strategies to achieve Mercury growth objectives with field execution.
- Maintain active field presence with dealers and OEM partners to drive performance.
- Onboard and train BDMs to ensure readiness and strong dealer relationships.
- Collaborate with Mercury OEM team to share dealer conquest and growth responsibilities.
Skills
Education
Tools
Job description
Mercury Plant 07 Saint Cloud
Lighthouse Point, FL
Boynton Beach, FL
Lakeland, FL
Beaufort, NC
Siesta Key, FL
Fort Lauderdale, FL
Jensen Beach, FL
Hollywood Park, FL
North Fort Myers, FL
Miami, FL
North Palm Beach, FL
Lake Buena Vista, FL
Palm Coast, FL
Gulfport, FL
Pompano Beach, FL
Edgewater, FL
Wilmington, NC
Largo, FL
Fort Myers Beach, FL
Homestead, FL
Bluffton, SC
Flagler Beach, FL
Merritt Island, FL
Tampa, FL
Lake Suzy, FL
Ruskin, FL
Howey In The Hills, FL
Treasure Island, FL
Homosassa, FL
Gibsonton, FL
Saint Cloud, FL
Panama City, FL
St Petersburg, FL
Winter Haven, FL
Port Richey, FL
Hudson, FL
Hilton Head, SC
Palm Harbor, FL
Hilton Head Island, SC
Miramar, FL
Crystal River, FL
Clearwater, FL
Dunedin, FL
Bradenton, FL
Madeira Beach, FL
Islamorada, FL
Goodland, FL
Leesburg, FL
Bonita Springs, FL
Tavares, FL
Ft. Myers Beach, FL
Hernando Beach, FL
Ft. Myers, FL
Cape Coral, FL
Seneca, SC
Bokeelia, FL
Punta Gorda, FL
Englewood, FL
Sarasota, FL
Palmetto, FL
Port Charlotte, FL
Riviera Beach, FL
Naples, FL
Lake Park, FL
Tarpon Springs, FL
Deerfield Beach, FL
Rock Hill, SC
Stuart, FL
North Charleston, SC
Full time
JR-050844
Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.
Drive regional growth through active dealer acquisition, development, and retention while delivering a high‑touch, field‑based partnership experience. Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in‑market. Maintain a strong field presence with dealers and the network across southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products.
Candidates must be located within the designated dealer territory of responsibility, which includes the Carolinas, and Florida.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Manage the day‑to‑day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals.
Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field
Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners
Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time
Oversee onboarding and hands‑on, on‑the‑job training of BDMs to ensure readiness to execute and effectively manage dealer relationships
Assess performance of BDMs in‑market and develop targeted coaching and development plans aligned to regional performance needs
Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement
Collaborate with sales leadership to evaluate market needs and trends.
Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback
Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field
Develop and maintain strong working relationships with key dealers through consistent in‑person interaction and follow‑up
Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities
Assess issues within the region, resolving where possible and report back to upper management when follow up is required
Partner with category management on current products and support successful execution of new product introductions
Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities
Recruit, develop, and retain top talent, building a high‑performing, execution‑focused field sales team
Serve as a cross‑functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Bachelor’s degree desired
Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
5-10 years working with a dealer organization or equivalent
A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network – Excellent organizational skills are a must
Ability to understand the market and apply inputs into a regional demand plan that drives production; Possess a high level of business acumen
Ability to work with diverse personalities while remaining tactful, professional, and flexible
Ability to coach and motivate field staff
Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor
Good working knowledge of Mercury & related products
Prior Marine Industry experience
Basic Marine Technical & Product Knowledge
Bilingual proficiency in English and Spanish (written and verbal) preferred.
Solid presentation skills
Willingness to 'take responsibility' and get the job done under any circumstances
Working knowledge of the law as it pertains to sales and advertising
Leadership & interpersonal skills
Knowledge of policy administration
Ability to understand, develop, and manage a budget
Advanced Computer Skills in Microsoft Applications and ability quickly adapt to job specific programs and processes
The anticipated pay range for this position is $118,400 - $174,000, annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here (https://www.brunswick.com/careers/culture-benefits/benefits) .
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! (https://www.brunswick.com/careers)
About Mercury:
Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry‑leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Brunswick (https://www.brunswick.com/privacy-policy) and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology‑driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and the most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.
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