Sr. Key Account Manager

Red Bull; Denver (CO); On-site; USD 115,000 - 173,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k match

Family leave

Paid time off

Paid holidays

Pet insurance

Legal insurance

Life insurance

Tuition reimbursement

Job summary

Red Bull is seeking a Senior Key Account Manager to lead a portfolio of key accounts in the United States. You will be the primary contact for assigned customers, partnering with internal teams to develop business plans, identify opportunities, and deliver shared goals.

Responsibilities include strategic planning, executing RBNA standards, managing budgets and promotions, and driving growth through strong relationships with retail partners.

Qualifications

• 6+ years of experience in sales and key account management.
• Experience managing retail, convenience, or grocery accounts, preferably HQ or national level.
• Strong analytical skills with data-driven decision making.
• Excellent communication, presentation, negotiation and relationship-building skills.
• Strategic thinker with solid business acumen and ability to manage multiple priorities.
• Experience working cross-functionally with diverse teams to achieve shared goals.

Responsibilities

• Strategic business planning and execution for assigned key accounts.
• Execute Red Bull standards in distribution, price, promotions, and presence.
• Manage budgets, post-promotion analysis, and ROI evaluations.
• Develop growth opportunities with retailers and align internal resources.
• Lead collaboration across marketing, finance, and field teams to achieve objectives.

Skills

Sales experience

Key account management

Analytical skills

Communication

Negotiation

Strategic thinking

Cross-functional collaboration

Advanced Excel

PowerPoint

Tools

Excel

PowerPoint

SAP

BI tools

Customer planning platforms

Job description

The Senior Key Account Manager (SKAM) is responsible for building and growing strong partnerships with a portfolio of key accounts. As the primary contact for assigned customers, this role works closely with internal teams and customer partners to develop business plans, identify growth opportunities, and deliver shared goals.

The SKAM oversees business performance across areas such as distribution, pricing, promotions, and product visibility while managing account budgets and targets. Success in this role comes from building trusted relationships, collaborating across teams, and developing creative solutions that help drive growth for both Red Bull and its customers.

All the responsibilities we’ll trust you with:

STRATEGIC BUSINESS PLANNING & EXECUTION

Executes short and long term strategies and activities consistent with RBNA objectives and standards. Allocates resources where the investment has the highest payback with strategically important customers. Drives the business planning and budget process for the assigned businesses. Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department. Penetrates the senior executive levels at each customer’s HQ & the various field-based personnel via Business Review to align Red Bull strategic objectives with that of the customer. Must align internal Red Bull resources from all functional areas to achieve objectives.

EXECUTE RED BULL STANDARDS

Shelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensures all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone. Price - sells Red Bull’s optimum prices by utilizing best practices and available tools. Customizes presentations to appeal to customer’s needs and fulfill mutual objectives. Secures pricing and promotional programs that align with Red Bull internal guidance documents. Promotion - Executes annual promotion schedule in accordance with RBNA objectives and customer volume/share goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays. Presence/Merchandising - Customizes sales pitch to achieve account goals while driving effective, permanent merchandising in-store (cold and warm placements). Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with RBNA guidelines.

BUDGET PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for each retailer. Consistently tracks and evaluates Trade Investments to ensure highest return on investment. Drives post-promotion analysis following all programs to evaluate promotional effectiveness and display execution. Thoroughly analyzes customers’ sales to define priorities and focus for the team at both the national & Regional levels.

MANAGEMENT OF REGIONAL & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US

Establishes necessary tools and business review templates to ensure data consistency with Regions and DPs Gathers regularly/quarterly updates from marketing about the latest achievements/highlights and shares them with their team, the retailer HQ teams, and relevant Region personnel Communicates regularly and works effectively with all internal and external stakeholders. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailer HQ teams.

Your areas of knowledge and expertise that matter most for this role:

• 6+ years of experience in sales and key account management, with a proven track record of delivering results.
• Experience managing retail, convenience, or grocery accounts, preferably at the headquarters or national account level.
• Strong analytical skills with the ability to use data and insights to identify opportunities and support business decisions.
• Skilled at building relationships, influencing partners, and collaborating effectively across teams.
• Excellent communication, presentation, active listening, and negotiation skills.
• Strategic thinker with strong business acumen and the ability to manage multiple priorities.
• Solution-oriented mindset with a passion for finding creative ways to drive growth and improve performance.
• Experience working cross-functionally with diverse teams to achieve shared goals.
• Knowledge of the consumer packaged goods (CPG/FMCG) industry and direct store delivery (DSD) operations.
• Self‑m
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with SAP, BI tools, customer planning platforms, or similar systems is a plus.
• Committed to continuous improvement and finding better ways of working.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115,200 - $172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.