Distribution Marketing Manager - Life | Hybrid

Allianz Group; Minneapolis (MN); On-site; USD 100,000 - 151,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Tuition reimbursement

Paid leave

Onsite health center

Job summary

Allianz Life is seeking a marketing professional with deep life insurance experience to develop and execute strategic campaigns for Life Distribution. You will align products and messaging with external market segments, collaborate with an Agile team, and ensure marketing initiatives are delivered on time and on budget.

The role emphasizes targeted campaigns, content development, and proactive partnerships with distribution partners and product teams to drive growth and ensure accurate

Qualifications

• 6+ years of experience in Life Insurance with at least 5 years in sales or marketing.
• Strong understanding of IUL sales positioning/product knowledge.
• Bachelor’s degree or equivalent experience required.

Responsibilities

• Create and execute strategic marketing initiatives to support life distribution and drive sales momentum.
• Identify target markets and touchpoints for campaigns and content.
• Manage automated lifecycle campaigns and measure results.
• Collaborate with marketing leadership, distribution partners and other departments to ensure timely delivery of initiatives.

Skills

Life insurance knowledge

Sales experience

Marketing experience

Education

Bachelor’s degree or equivalent

Job description

At Allianz Life, we are driven by our mission – we secure your future – and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting equality in our communities.

What You Do

Maintain a firm understanding of the life insurance marketplace, as well as IUL product offerings, while aligning strategies to address both our distribution model and the distinct needs and value propositions of external market segments. Identify opportunities to drive sales results through automated and lifecycle marketing campaigns, content development, and strong product positioning. Create strategic marketing and communication plans and execute in collaboration with our dedicated Agile team. Drive proactive collaboration with marketing leadership, distribution partners and support departments to ensure accuracy, effectiveness and on-time delivery of marketing initiatives. You will report to the Sr. Director of Distribution Marketing.

Key Responsibilities

• Create and execute strategic marketing initiatives that support and drive sales momentum across for Life Distribution, including:
• Identify target markets, segments and key touch points for marketing initiatives
• Develop targeted marketing strategies to support strategic growth segments such as the High Net Worth and MLM market
• Recommend marketing projects, solutions and plans of action that drive sales results.
• Actively manage and monitor automated lifecycle campaigns and optimize accordingly to achieve desired results
• Execute and manage initiatives on time and within budget
• Ensure accurate measurement and reporting of marketing initiative and campaign results
• Identify opportunities to improve existing positioning and marketing content
• Keep abreast of industry trends, market developments, competitive activities and programs

Manage Projects

• Provide product/distribution expertise and marketing direction for communications, content, positioning, and promotions
• Manage the development process of marketing projects with creative services and other marketing partners
• Maintain communication and collaboration on projects and programs
• Assist with special projects as required

Manage Relationships

• Drive communication with marketing, distribution and all functional areas to proactively promote and gain alignment on marketing initiatives
• Build strong relationships with peers in marketing, distribution and other business partners
• Collaborate with product development, distribution and training in the launch of new products
• Appropriately influence decisions to reflect the desired direction for marketing initiatives

Other

Utilization of artificial intelligence tools and resources (e.g. generative AI)

What You Bring

• 6+ years of experience required in the Life Insurance industry with minimum of 5 years in sales (distribution) and/or marketing
• Firm understanding of the life insurance marketplace and IUL sales positioning/product knowledge
• Bachelor’s degree or equivalent experience required
• You must be legally authorized to work in the U.S. without requiring immigration sponsorship now or in the future. This includes holders of H-1B, H4, L-1, L-2, TN, OPT, CPT, and other nonimmigrant visas

Job posting range $100,000-150,500

Note the job posting range is exclusive of company benefits or other compensation. This role is also eligible for an annual incentive program. If you are hired, your final base salary will be determined based on factors such as geographic location, experience, skills, competencies, and/or education. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.

What We Offer

At Allianz Life, we’re proud to provide a benefits package that supports the True Balance of our employees and their families. We offer: a choice of comprehensive medical, dental and vision plan options, flexible spending and health savings accounts, tuition reimbursement, student loan retirement program, generous annual paid leave, an outstanding 401(k) company match, and life insurance. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that is fair, caring, and inclusive. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we’re routinely recognized as a top workplace employer. For additional information regarding What It’s Like To Work Here | Allianz Life.

107333 | Marketing & Design | Professional | Non-Executive | Allianz US Life | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.