Distribution and Marketing Manager

SSI Technologies, Inc; Janesville (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

SSI Technologies, Inc. is seeking a Distribution Sales and Marketing Manager based at its Janesville, Wisconsin headquarters with a potential hybrid arrangement in the Midwest.

The role drives growth through the distribution channel and leads marketing initiatives to support revenue goals. You will collaborate across sales, product management, engineering, operations, and leadership to align channel strategy, marketing activities, and business objectives.

Qualifications

• Must be able to grow channel sales and achieve targets
• Experience enabling partner success and distributor management
• Strong marketing planning and campaign execution ability
• Knowledge of branding, digital marketing, and trade show/event planning
• Analytical with CRM and market insights capabilities
• Cross-functional collaboration across sales, product, engineering, operations, and leadership

Responsibilities

• Grow sales through distributors and channel partners; drive channel performance and margin targets
• Recruit, onboard, and support distributors; conduct business reviews and monitor coverage
• Provide product, sales, and marketing training; develop tools and partner programs
• Develop and administer pricing, rebates, MDF, promotions and incentives; monitor profitability
• Coordinate with distributors and operations on inventory and demand planning
• Develop and manage annual marketing plan and budget; execute campaigns and product launches
• Oversee brand, messaging, advertising, PR, social media, and sales collateral
• Manage SSI's website, listings, SEO, and marketing analytics
• Plan and execute trade shows, distributor events, and industry association activities
• Monitor market trends, competitors, pricing, and channel opportunities; represent feedback to product teams
• Forecast and report sales using CRM data and dashboards (CRM familiarity is assumed)

Job description

Position Summary

The Distribution Sales and Marketing Manager is an individual contributor responsible for driving growth through SSI Technologies' distribution channel while leading marketing initiatives that support the company’s overall business objectives. This role works cross-functionally with sales, product management, engineering, operations, customer service, and leadership teams to align channel strategy, marketing activities, and revenue goals. The position focuses on two primary areas: (1) growing sales through distributors and channel partners by developing relationships, supporting partner success, and driving channel performance; and (2) planning and executing marketing programs that build brand awareness, generate demand, and support product launches across SSI's markets. Based at SSI Technologies' headquarters in Janesville, Wisconsin, with the potential for a hybrid arrangement within the Midwest region, this role serves as a key connector across the organization, helping ensure sales, marketing, and business initiatives are aligned to support growth.

Position Requirements

• Grow Channel Sales, Drive profitable sales growth through distributors and channel partners, Achieve channel sales, margin, and sell-through targets.
• Manage Distributor Network Recruit, onboard, and support distributors and channel partners, Conduct business reviews, set goals, monitor performance, and identify coverage gaps.
• Enable Partner Success Provide product, sales, and marketing training, Develop tools, resources, and programs that help partners effectively sell SSI products.
• Manage Channel Programs Develop and administer pricing, rebates, MDF, promotions, and incentive programs, Monitor program effectiveness and maintain channel profitability.
• Inventory and Demand Planning Coordinate with distributors and operations to maintain inventory levels and product availability, Monitor sell-through and point-of-sale data to support demand fulfillment.
• Lead Marketing Strategy and Execution Develop and manage the annual marketing plan and budget, Execute campaigns, product launches, and demand-generation activities.
• Manage Brand and Communications Oversee branding, messaging, advertising, public relations, social media, and sales collateral, Ensure consistent brand presence across all channels.
• Digital Marketing Manage SSI's website, online product listings, SEO, and marketing analytics.
• Trade Shows and Events Plan and execute trade shows, distributor events, and industry association activities.
• Market Insights Monitor market trends, competitor activity, pricing, and channel opportunities, Represent customer and channel feedback to support product development.
• Forecast and Report Performance Maintain CRM data, forecast sales, and report on...

SSI is an equal opportunity, affirmative action employer for minorities, females, veterans and disabled.