Distillery & DTC Growth Communications Lead

Brown-Forman Corporation; Louisville (KY); On-site; USD 85,000 - 110,000; Full time

Job summary

Brown-Forman Corporation in Louisville is seeking a Distillery Communications & Direct to Consumer Specialist to lead integrated communications for Kentucky Homeplaces and DTC channels, blending brand storytelling, CRM, content, and digital media to engage consumers.

You will collaborate with Brand teams and distilleries to deliver engaging copy, optimize experiences, and drive visitation and online conversions through email, web, social, and paid media.

Qualifications

• 3+ years working client and/or agency side in media, ecommerce and/or marketing communications disciplines.
• CRM and content development experience.
• Strong foundational knowledge and hands-on experience in media, social, online video, CRM, search, website, data and analytics, content and ecommerce.
• Exceptional written and verbal communication skills with strong attention to detail.
• Excellent organization/project management skills and results orientation.

Responsibilities

• Leads development and execution of integrated communications plans for Distillery & DTC objectives.
• Manages brand website content, CRM and paid media in collaboration with internal and external partners.
• Oversees CRM initiatives, segmentation, personalization and recruitment/retention strategies.
• Monitors performance with analytics and optimizes to improve engagement and conversions.
• Writes and edits compelling digital copy and ensures consistent tone across channels.

Skills

Client/Agency experience

CRM experience

Copywriting

Content development

Media planning

Digital marketing

Job description

Brown-Forman Corporation in Louisville is seeking a Distillery Communications & Direct to Consumer Specialist to lead integrated communications for Kentucky Homeplaces and DTC channels, blending brand storytelling, CRM, content, and digital media to engage consumers.

You will collaborate with Brand teams and distilleries to deliver engaging copy, optimize experiences, and drive visitation and online conversions through email, web, social, and paid media.