Director, Wholesale - Academy

Under Armour; Katy (TX); Hybrid; USD 165,000 - 220,000; Full time

Benefits offered by this job

Volunteer days

Merchandise discount

401(k) matching

Parental leave

Wellness benefits

Job summary

Under Armour in Katy, TX is seeking a Director, Wholesale – Academy, to develop and execute the sales strategy for one of its most strategic Sporting Goods partners. You will drive profitable growth, strengthen executive relationships, and ensure seamless cross-functional execution across merchandising, planning, marketing, and operations.

The role requires deep Sporting Goods industry expertise, a proven track record leading high‑performing teams, and the ability to forecast, plan, and review

Qualifications

• Bachelor’s degree with 12 years of relevant experience, or Master’s with 10 years, or 16 years of relevant work experience without a degree.
• Deep Sporting Goods industry expertise with strategic sales leadership.
• Strong forecasting, account planning, and business review skills.
• Experience with cross-functional partnerships and executive-level relationships.

Responsibilities

• Develop and execute strategic sales plans to drive revenue and market share.
• Own forecasting, account planning, and seasonal reviews.
• Identify growth opportunities through consumer insights and trends.
• Collaborate cross-functionally on product assortments and GTM strategies.
• Manage relationships with Academy Sports + Outdoors executives.
• Lead and develop a high-performing sales team.

Skills

Strategic sales planning

Forecasting

Account planning

Executive relationship building

Leadership of sales teams

Education

Bachelor's degree or higher

Master's degree optional

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, please apply to this position on the Internal Career Site Here.

Purpose of Role

The Director, Wholesale – Academy is responsible for developing and executing the sales strategy for Academy Sports + Outdoors, one of Under Armour's most strategic Sporting Goods partners. This leader will drive profitable growth, strengthen customer relationships, and ensure seamless execution across merchandising, planning, marketing, and operations. This role requires deep Sporting Goods industry expertise, strong executive presence, and a proven track record of leading high‑performing teams.

Your Impact

• Develop and execute strategic sales plans to drive revenue growth, profitability, and market share within Academy Sports + Outdoors.
• Own forecasting, account planning, and seasonal business reviews to ensure achievement of financial targets.
• Identify growth opportunities through consumer insights, marketplace trends, and customer collaboration.
• Partner cross‑functionally to ensure alignment on product assortments, inventory management, and go‑to‑market strategies.
• Serve as the primary relationship owner for Academy Sports + Outdoors.
• Build and maintain strong relationships with merchant, planning, and executive‑level customer partners.
• Lead key business negotiations and strategic conversations to deliver mutually beneficial outcomes.
• Represent Under Armour with professionalism, confidence, and executive presence in all customer interactions.
• Lead, coach, and develop a high‑performing sales team focused on delivering exceptional results.
• Create a culture of accountability, collaboration, engagement, and continuous development.
• Provide clear direction, performance expectations, and career development opportunities for team members.
• Foster strong partnerships across internal stakeholders to drive business success.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, OR Typically 16 years of relevant work experience without a degree.
• Proven ability to develop and execute strategic sales plans to drive revenue growth, profitability, and market share within the Sporting Goods sector.
• Strong forecasting, account planning, and business review skills to achieve financial targets.
• Experience identifying growth opportunities through consumer insights, marketplace trends, and customer collaboration.
• Excellent cross‑functional partnership skills, aligning product assortments, inventory management, and go‑to‑market strategies.
• Senior customer‑leadership experience and strong relationship‑building skills with executive‑level partners.
• Leadership experience managing and developing a high‑performing sales team.

Workplace Location

• Location: Must reside within commuting distance of Katy, TX office.
• Work Schedule: Hybrid schedule, requiring 4 days in‑office per week.

Relocation

• Relocation may be provided up to a specified amount.

Base Compensation

$165,000.00 – $220,000.00 USD. Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience for the position. Base salary is only one component of our competitive Total Rewards package.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment‑based work authorization for this position at this time.

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates.
• Health & fitness benefits, discounts and resources – we offer teammates across the country programs to promote physical activity and overall well‑being.

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].