Director, Web Platform Engineering - Greystar

OpenTalent; United States; On-site; USD 180,000 - 210,000; Full time

Job summary

OpenTalent in the United States seeks a senior technical leader to own the web platform's direction, partnering with product to shape priorities and sequencing. You will translate business goals into technical strategy for SEO, personalization and experimentation, aligning with Greystar priorities.

Stay hands-on, contribute to architecture and code reviews daily, and set the standard for collaboration. You will oversee Sitecore AI, Vercel, personalization, content delivery, and site search,

Responsibilities

• Own technical direction for the web platform and align with product priorities.
• Translate business priorities into technical strategy for SEO, personalization and experimentation.
• Represent the web platform in enterprise technology planning with Greystar priorities.
• Stay hands-on: contribute to architecture, code reviews, and development daily.
• Set the technical example and ensure collaborative decision-making.
• Bring deep expertise in Sitecore AI, Vercel, and evolving web technologies across Greystar properties.
• Own architectural decisions for personalization, experimentation, and content delivery.
• Guide architecture and strategy for site search and discovery; partner with marketing on content ops.
• Coordinate with D2AI's data platform and CI teams on data exchange without owning broader architecture.
• Coach the team on effective, responsible use of AI in engineering workflows.
• Lead, coach, and grow the existing team; performance management and career development.

Job description

JOB DESCRIPTION SUMMARY

JOB DESCRIPTION

What You Will Do

Technical Direction & Product Partnership • Own technical direction for the web platform, partnering with the product lead as a peer to shape priorities and sequencing together. • Translate business priorities (leads and leases, campaign enablement, SEO, personalization and experimentation) into technical strategy. • Represent the web platform in enterprise technology planning, aligning direction with the rest of D2AI and broader Greystar priorities.

Lead From the Front • Stay hands-on: contribute directly and daily to architecture, code review, and development across the platform. • Set the technical example for the team, modeling the standard of work and collaborative decision-making you expect from them.

Web Platform Architecture & Engineering • Bring deep, hands-on expertise in Sitecore AI, Vercel, and any other evolving web-based technologies across Greystar ’s digital properties, with greystar.com as the flagship. • Own architectural decisions for personalization, experimentation, and content delivery on the platform. • Guide the team's ongoing development, staying current on the platform's roadmap and capabilities as Greystar 's committed CMS. • Guide architecture and strategy for site search and discovery, ensuring relevance and performance keep pace with business goals. • Partner with the marketing team on content management and operations needs as they evolve. • Coordinate with D2AI's data platform and CI teams on how the web platform consumes and exchanges data (Cosmos DB, Salesforce, Databricks), partnering on integration points without owning that broader architecture.

AI-Forward Engineering Practices • Use AI-assisted development tools (Cursor, Claude Code, or similar) in your own day-today work, modeling high-leverage, AI-forward practices for the team. • Champion automated testing practices, unit tests, visual regression tests, or similar, as AIaccelerated development increases the pace and volume of change. • Evaluate and adopt AI-enabled tooling for content operations, personalization, and testing. • Coach the team on effective, responsible use of AI in their own engineering workflows.

People Leadership, Mentorship & Career Management • Lead, coach, and grow the existing team, providing hands-on technical guidance and architectural thinking. • Own performance management, career development, and growth planning for each team member; mentorship and career growth are core expectations of this role. • Hire selectively to complement the team's existing strengths as the roadmap requires.