Director, US Marketing & Brand Growth

L'Oréal; El Segundo (CA); On-site; USD 128,000 - 180,000; Full time

Job summary

L'Oréal IT Cosmetics is seeking a Director of US Marketing in El Segundo, CA. You will lead and implement the brand's US marketing vision, support launch plans, and drive pillar initiatives.

The role requires strong strategic and analytical capabilities and a hands-on, entrepreneurial mindset to grow the brand across multiple demographics. Responsibilities include managing 360 go-to-market activations, forecasting, cross-functional collaboration, and delivering impactful brand activations while

Qualifications

• 8+ years of related experience.
• Deep understanding of marketing strategy and execution.
• Experience leading US marketing initiatives and launches.

Responsibilities

• Drive 360 US go-to-market activations for product launches and ongoing pillar support.
• Forecast monthly for all products, including new launches and innovations.
• Collaborate with Global marketing to adapt brand strategy to the US market.
• Manage pricing discussions with Trade Marketing and negotiate retailer activations.
• Coordinate with Visual Merchandising to ensure elevated brand presence in stores.
• Prepare status and campaign reports and briefing materials for management.

Skills

Marketing leadership

Forecasting

Brand management

Cross-functional collaboration

Project management

Strategic thinking

Communication skills

Analytical skills

Job description

L'Oréal IT Cosmetics is seeking a Director of US Marketing in El Segundo, CA. You will lead and implement the brand's US marketing vision, support launch plans, and drive pillar initiatives.

The role requires strong strategic and analytical capabilities and a hands-on, entrepreneurial mindset to grow the brand across multiple demographics. Responsibilities include managing 360 go-to-market activations, forecasting, cross-functional collaboration, and delivering impactful brand activations while