Director, Trade & Channel Marketing

HydroPeptide; Bellevue (WA); Hybrid; USD 135,000 - 145,000; Full time

Job summary

HydroPeptide is seeking a commercially minded Director of Trade & Channel Marketing to own the strategy and execution across professional spas, wholesale partners, and direct-to-consumer channels. You will connect the brand with a network of clinics, distributors, and e-commerce partners, ensuring tools, education, and promotional programs fuel growth.

This role blends sales enablement, brand marketing, and partner success, requiring a practical grasp of clinical aesthetics and the realities of

Qualifications

• 5-7 years of marketing experience in trade, channel, or B2B marketing.
• Experience in aesthetic skincare or wellness is strongly preferred.
• Understanding spa and medical aesthetics purchasing: how decisions are made.
• Strong project management across multiple programs and partners.
• Excellent written communication for clinical education and promotions.

Responsibilities

• Develop and execute trade marketing plans across spa, wholesale, and DTC channels.
• Create seasonal promotions, incentives, and co-marketing opportunities.
• Oversee professional new launch go-to-market with assets, training, and sampling.
• Support distributor partners with localized assets and training decks.
• Own professional email marketing strategy and content across channels.
• Track program performance and provide market intelligence to leadership.

Skills

Trade marketing

B2B marketing

Channel marketing

Sales enablement

Content marketing

CRM tools

Email marketing

Tools

Salesforce

HubSpot

CRM tools

Job description

Job Type

Full-time

Description

We're looking for a commercially minded Director, Trade & Channel Marketing to own the marketing strategy and execution that drives sell-through across our professional, wholesale, and direct-to-consumer channels. You'll be the connective tissue between the brand and our network of spas, medical aesthetics practices, plastic surgery offices, e-commerce sites, and international distributors - ensuring they have the tools, content, education support, and promotional programs they need to grow our business. This role sits at the intersection of sales enablement, brand marketing, and partner success, and requires someone who understands both the clinical language of aesthetic professionals and the commercial realities of a B2B sales environment.

Key Details

• Where You'll Work: Hybrid - this role will work from our head office 3 days/week and from home the remainder. However, additional on-site presence may be required to support team collaboration, meetings, and other business needs. Please note that HydroPeptide will be relocating its headquarters to Downtown Seattle in Spring 2027, and this hybrid schedule will continue at our new location.
• Your Hours: Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.
• Physical Demands: This role primarily involves computer and desk-based work but may occasionally require standing for extended periods, lifting, and transporting materials up to 25 lbs, and assisting with event or in-field setup activities.
• Travel Expectations: Approx. 15% travel to national and international sales & trade events. Travel expectations may evolve as the role and business needs develop.
• Compensation: $135,000 - $145,000 with an annual bonus potential

Key Responsibilities of the Director of Trade & Channel Marketing:

Trade Marketing Strategy & Programs

• Develop and execute trade marketing plans that drive product adoption, reorder rates, and revenue growth across spa, medical aesthetics, and wholesale channels
• Build seasonal promotional programs, incentive structures, and co-marketing opportunities tailored to professional account needs
• Own the professional new launch go-to-market process - coordinating assets, training materials, sampling, and sell-in support in partnership with sales and education teams
• Develop channel-specific merchandising strategies including treatment menu support, in-suite retail placement, and professional display programs

Sales Enablement & Partner Support

• Create and maintain a robust library of trade sales tools: sell sheets, category stories, competitive positioning, ROI calculators, and objection handling guides
• Partner with the sales team to develop account-specific marketing support for key accounts and distributor partners
• Develop onboarding marketing materials for new professional accounts to accelerate early adoption and first reorder
• Support distributor partners with localized marketing assets, training decks, and co-branded materials

B2B Communications & Content

• Own professional channel email marketing in partnership with digital operations - including campaign strategy, segmentation, and performance
• Manage trade-facing content across the professional portal, printed collateral, and event materials
• Maintain a consistent brand voice that bridges luxury skincare positioning with clinical credibility

Education

• Ensure Education function supports both brand building and sales enablement objectives
• Set performance expectations and track Education outcomes such as training completion, account activation, and contribution to sell-through and retention
• Guide curriculum priorities, delivery formats, and investments to align with product and channel plans

Events & Industry Presence

• Manage trade show and industry event strategies including ASCP, IECSC, AmSpa, and relevant regional shows
• Oversee booth concept, asset production, sampling strategy, and lead follow-up coordination
• Identify sponsorship and partnership opportunities within the aesthetic professional community

Analytics & Reporting

• Track and report on trade marketing program performance, including sell-through lift, account engagement, and reorder impact
• Monitor competitive activity within the professional channel and provide regular market intelligence to leadership
• Work with sales and finance to support channel forecasting and promotional ROI analysis

Requirements

Qualifications

• 5-7 years of marketing experience, with meaningful time spent in trade, channel, or B2B marketing
• Experience in aesthetic skincare, medical skincare, professional beauty, or wellness strongly preferred
• Models HydroPeptide's core values-High Performance, Integrity, Clinical Results, and Luxury Experiences in decision-making, leadership approach, and daily interactions.
• Understanding of the spa and medical aesthetics purchasing and treatment environment - you know how an esthetician thinks and how a practice manager decides
• Strong project management skills with the ability to manage multiple programs, partners, and deadlines simultaneously
• Excellent written communication skills - equally comfortable writing clinical education copy and a promotional email
• Collaborative working style with experience partnering closely with sales, education, and creative teams
• Proficiency with email marketing platforms, CRM tools, and basic analytics

Preferred Experience

• Familiarity with distributor-managed professional channel models
• Experience with international channel marketing or distributor co-op programs
• Background in or exposure to spa/hotel retail or medical practice retail environments
• Comfort with tools like Salesforce, HubSpot, or similar CRM/sales enablement platforms

Salary Description

$135,000 - $145,000 with an annual bonus potential