Director, Tour Marketing & Strategy

Live Nation Entertainment; Beverly Hills (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Free concert tickets

401(k) with company match

Stock reimbursement program

Job summary

Live Nation Entertainment in Beverly Hills, CA, seeks a Director of Tour Marketing to lead strategic marketing for tours and artist projects. You will partner with cross-functional teams, guide campaigns, manage budgets, and drive promotions that maximize ticket sales and fan engagement.

The role requires 5–7 years in live entertainment marketing, exceptional client relationships, and the ability to communicate pitches and strategies clearly in a fast-paced environment.

Qualifications

• 5–7 years marketing experience in live entertainment or related field.
• Proven track record of outstanding client relationships.
• Deep understanding of the live entertainment business.
• Ability to communicate strategies clearly and handle pressure.
• Strong written/verbal communication and teamwork.

Responsibilities

• Develop and execute marketing plans with artist and project teams.
• Manage onsale timelines with ticketing lead.
• Maintain external partner relationships to ensure client service excellence.
• Analyze past purchaser data to shape strategy with research tools.
• Manage budgets to meet business objectives.
• Collaborate across teams for integrated campaigns.
• Oversee national and local promotions for shows and tours.
• Coordinate with PR for media events and tours.
• Lead production of marketing assets and digital campaigns.

Skills

Marketing experience

Client relationships

Live entertainment knowledge

Communication skills

Team collaboration

Time management

Proactive work ethic

Microsoft Office & G-Suite

Asana knowledge

Digital asset tools

Education

Bachelor's degree

Tools

Microsoft Office

G-Suite

Box

Asana

Job description

Live Nation Entertainment in Beverly Hills, CA, seeks a Director of Tour Marketing to lead strategic marketing for tours and artist projects. You will partner with cross-functional teams, guide campaigns, manage budgets, and drive promotions that maximize ticket sales and fan engagement.

The role requires 5–7 years in live entertainment marketing, exceptional client relationships, and the ability to communicate pitches and strategies clearly in a fast-paced environment.