Director TFC Events & Brand Experience

FREEMAN; Texas; Hybrid; USD 120,000 - 180,000; Full time

Job summary

The Freeman Company in North Dallas, TX seeks a Director, TFC Events & Brand Experiences to lead a high-end, multi-brand event portfolio with executive presence. You will guide intimate dinners, client showcases, and marquee activations across Sparks, 3D, Freeman, Studio Blue, and TFC brands.

The role partners with Marketing, Brand, Creative, Sales, and Communications to ensure seamless, on-brand events. Hybrid work 2–3 days in-office in Dallas; leadership and mentorship are essential for team

Qualifications

• Experience leading high-profile event portfolios for multiple brands and clients.
• Proven ability to plan and execute end-to-end events for executive audiences and VIP stakeholders.
• Strong track record in developing standards, SOPs, and scalable processes for events.

Responsibilities

• Lead end-to-end planning and execution across the full event lifecycle: strategy, logistics, vendor management, branding, onsite coordination and post-event reporting.
• Collaborate with Marketing, Brand, Creative, Sales, and Communications to ensure activations are integrated and on-message.
• Develop and maintain a vendor network capable of delivering luxury-level events with bespoke programming and hospitality elements.
• Oversee budgets, contracts, room blocks, travel & expenses, and ROI analysis.
• Mentor and develop Events Managers to grow the team.

Skills

Portfolio leadership

Agency background

Event strategy

Budget management

Cross-functional leadership

People leadership

Job description

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Director, TFC Events & Brand Experiences is a seasoned event leader with the instincts of a top-tier agency producer and the poise to operate flawlessly in front of C-suite executives, VIP clients, and high-stakes brand audiences. This role owns the elevated end of TFC's event portfolio - intimate executive dinners, curated client showcases, marquee brand activations - where precision, presence, and professionalism are key.

This position serves as a primary event lead across Sparks, 3D, Freeman, Studio Blue, and TFC's signature cross-brand experiences. This role operates with clarity on what to lead, when to flex, and how to deliver consistently across a multi-brand portfolio.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Multi-Brand Event Portfolio Execution

• Support the Sr. Director in delivering TFC's overarching event experience strategy, ensuring all activations meet the quality bar and brand presence standards set at the leadership level.
• Serve as a primary event lead for the Sparks/3D brand portfolio, with flex support across Freeman, Studio Blue, and TFC signature experiences.
• Lead end-to-end planning and execution across the full event lifecycle: strategy, logistics, vendor management, brand team prep, brand storytelling alignment, onsite coordination, and post-event reporting.
• Collaborate with the broader TFC Events team (Sr. Manager, Events Managers) as well as cross-functional department liaisons as needed to ensure seamless resource deployment and consistent portfolio coverage across all brands.

Agency & High-Touch Event Specialization

• Design and execute elevated event experiences for agency clients, executive audiences, and VIP stakeholders, including C-suite dinners, proprietary client showcases, and flagship brand activations, where flawless delivery defines the standard.
• Develop and steward immersive VIP showcase programs in close partnership with the Sr. Director.
• Build and maintain a curated vendor and production partner network capable of supporting luxury-level events with bespoke programming and hospitality elements.

Event Strategy & SOP Development

• In partnership with the Sr. Director, establish, document, and continuously improve TFC event production standards and SOPs, creating a consistent operational backbone for the team.
• Develop event planning frameworks that ensure quality and equity across the full tier spectrum, from large flagship activations to smaller, high-touch executive events.
• Contribute to the intake process and quality assurance standards for brand event activations, working within the overarching framework set by Sr. Director.
• Build a cross-brand learnings pipeline, sharing innovations, vendor insights, and production best practices across the full TFC Events team.

Budget & Financial Management

• Manage all financial aspects of assigned events: contracts, room blocks, T&E, purchase orders, and budget reporting.
• Prepare executive-level event briefs, post-event debriefs, and ROI analysis to support data-driven investment decisions.

Cross-Functional Collaboration

• Partner closely with TFC Marketing, Brand, Creative, Sales, and Communications teams to ensure event activations are integrated, on-message, and aligned to business objectives.
• Build trusted cross-functional relationships across the enterprise, with focus on Growth/Sales, Operations and Marketing partners across brands, serving as a proactive and reliable event partner.
• Represent the TFC Events function in cross-functional conversations, providing strategic recommendations grounded in operational expertise and event data.

People Leadership & Team Development

• This role will grow with the team - initially focused on portfolio execution and cross-brand influence, with a direct report structure that expands as the function scales. Strong people leadership instincts are essential from day one.
• Provide mentorship and day-to-day guidance to Events Managers, supporting their growth and development in alignment with defined stretch opportunities.
• Model the standard for event excellence, bringing energy, accoun